Managing Director & Senior Partner
David Ratajczak is a member of BCG X, Boston Consulting Group’s tech build and design unit, specifically leading efforts in scaling and accelerating the performance of new and existing digital businesses. He joined the firm in 2007.
David has significant experience driving growth in companies of varying sizes and in various industries. He brings two decades of experience in marketing, pricing, promotion, and data-driven commercial transformations. David has led successful marketing transformations across B2B, retail, CPG, telecommunications, entertainment, airlines, durables, and automotive.
He has expertise and BCG experience in optimization of data-driven targeting, both precision and personalization, in both B2B and B2C contexts, deployment of tool-supported "test and learn" models to improve agility and measurable performance in marketing activities, and application of neuroscience and behavior economics in go-to-market optimization.
Alignment between CMOs and CFOs is critical during turbulent times. A shared view of how to prioritize branding and media investments, and how to measure them, can bring a new level of certainty to the C-suite.
Resilience requires CMOs to be nimble—investing in capabilities that can help their companies win now and those that will create competitive advantage over the next three to five years.
In times of uncertainty, CMOs can contribute to growth—and to staying a step ahead of competitors—through effective collaboration and communication with the C-suite and internal and external stakeholders.
Reframing brand spending as a vital long-term investment helps companies build the resilience they will need when a downturn hits.
The floor has fallen out from under marketers. They need a bold new approach to measuring the impact of their efforts—and determining where to spend their organizations' dollars.
Faced with stricter government regulation of third-party customer data sharing and beefed-up privacy features in new operating systems and browsers, digital marketers must rethink their data strategies.
CMOs know that brand marketing can be as effective for B2B companies as for consumer companies. Now, new data can help them convince the rest of the C-suite.
Although fashion shoppers’ expectations have changed dramatically in recent years, few fashion brands have advanced their marketing capabilities accordingly. They must.
Companies should treat their media buys as investments rather than expenses in order to maximize returns in a post-COVID world.
A good measurement system requires transparency, clarity, and ease of interpretation.
Analytics enables companies to reach consumers in new ways. The challenge is determining how much to spend on buying—or building up—consumer data.