Our Latest Thinking on the Automotive Industry

Explore BCG’s latest insights into the forces driving automotive product development, automotive marketing, and more—and how companies are responding.

Featured Insights

Automotive in Brazil

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The New Reality of Mobility in Brazil

Technological advances and fast connectivity expansion have drastically changed the transportation and mobility context in many countries. These coefficients have also contributed to accelerated behavioral change in consumers processes. Thereby, BCG Brazil has designed and conducted a survey with more than 1,500 people to understand their attitudes and preferences regarding the new possibilities and locomotion dynamics.

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Redefining Brazil’s Emerging Middle Class

Middle-class and affluent households will drive the most dramatic growth in Brazil’s consumer market in this decade. To reach them, most companies need an entirely new marketing approach.

Autonomous Vehicles and New Mobility

Electric Vehicles

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Why Electric Cars Can’t Come Fast Enough

Sales of electric vehicles are booming. But to meet the necessary targets for cutting worldwide emissions, the automotive industry needs to transition to EVs even more rapidly.

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Shifting Gears in Auto Manufacturing

To succeed in a future of electric vehicles, manufacturers must understand and prepare for the profound effects of this transformation on operations and labor requirements.

Strategy

Chasing the Software-Defined Dream Car

Digital-age car buyers will favor customer-centric vehicles that can be personalized and updated just like a smartphone. Automakers must transform to tap this lucrative opportunity.

Operations

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