Our Latest Thinking on the Automotive Industry

Explore BCG’s latest insights into the forces driving automotive product development, automotive marketing, and more—and how companies are responding.

Featured Insights


Software Defined Vehicles

Autonomous Vehicles and New Mobility

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European Auto Industry Is at a Crossroads

The European automotive industry has been a critical force in the continent’s economy and industrial success for decades, but now the traditional sources of the auto industry’s strength are threatened.


Retail and Aftermarket

A Tale of Two Tomorrows in EV Sales

Sales growth of electric vehicles is steady—and new policies should drive further demand and investment. Yet negative signals suggest challenges ahead.

Commercial Vehicles and Off Highway


Strengthening a Brand with GenAI

BMW's Global Head of Brand and Product Management explains how the right organizational processes and platforms can help companies maximize the value of GenAI tools.

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