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Marketing & Sales Experts

BCG's consultants and industry experts focusing on marketing & sales continue to partner with leading companies to arrive at solutions in demand-centric growth, marketing efficiency and effectiveness, go-to-market strategy, and more. These are our global and regional leaders on this topic.

Global Leadership

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  • Marketing, Sales, and Pricing (MSP) global practice area leader
  • Commercial programs
  • Pricing strategy
  • Pricing transformation

Local Experts

  • Telecommunications
  • Media
  • Pharma
  • Operations improvement
  • Corporate and retail banking
  • Digital strategy
  • Pricing
  • Customer service
  • Biopharma
  • Marketing
  • Go-to-market/market entry
  • Sales force effectiveness
  • Financial services
  • Bancassurance
  • Transformation
  • Post-merger integration
  • Consumer and retail
  • Corporate development
  • Postmerger integration
  • Strategic alliances and joint ventures
José Antonio Tortosa

Managing Director & Partner

Madrid

  • Telecom
  • Growth strategy
  • Operational turnaround
  • Market positioning

Featured Experts

  • Leads BCG Marketing globally
  • Digital marketing
  • CRM
  • Advanced analytics in marketing and pricing
  • Omnichannel customer experience
  • Co-leads BCG Sales globally
  • Data-driven sales
  • Next generation sales
  • Digital go to market and business model innovation
  • Global co-leader BCG Sales and BCG’s work on retail in energy
  • Go-to-market strategy
  • Customer experience
  • Sales force optimization
  • Leads BCG Customer Demand & Innovation globally
  • Marketing effectiveness and efficiency
  • Return on marketing investment
  • Brand strategy and architecture
  • Global co-leader BCG Customer Experience
  • Digital and data
  • Multichannel customer experience
  • Sales activation and funnel management
  • Global co-leader BCG Customer Experience
  • Banking
  • Digital innovations
  • Change management
  • Leads BCG pricing and retail globally
  • Travel and tourism
  • Consumer and retail
  • Pricing and revenue management
  • Leads BCG's work in the restaurant sector
  • Digital
  • Personalization
  • Pricing and promotion
  • FMCG
  • Digital in retail
  • Consumer goods, including durables, apparel, and appliances
  • Specialty retail
Marketing & Sales

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