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Your Strategy Needs a Strategy

Your Strategy Needs a Strategy

For anyone leading a business or charged with developing a winning strategy, this book is for you. The world of strategy is thick with ideas and frameworks; Your Strategy Needs a Strategy will help you cut through the noise and find clarity regarding which approach, or combination of approaches, is your best bet.

The Strategy Palette

The strategy palette proposes five distinct approaches to strategy, helping leaders to match their approach to their business environment and execute effectively, combine different approaches, and animate the strategic collage of approaches.

Your Strategy Needs a Strategy

Watch the Strategy Palette in action. Acknowledgments and References.

Want a Sneak Peek?

The first chapter of Your Strategy Needs a Strategy explains why strategy has never been more important and why picking the right approach to strategy for a given business environment is critical.

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The History of Strategy

Explore the history of strategic approaches and frameworks in this interactive.

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The History of Strategy

This new book from BCG’s Strategy Lab cuts through the clutter of strategy frameworks and provides clarity on which approach to strategy and execution—or which combination of approaches—is the best bet in each environment.

Your Strategy Needs a Strategy by Martin Reeves, Knut Haanæs, and Janmejaya Sinha

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Meet the Authors

Martin Reeves

Senior Partner & Managing Director; Director of the BCG Henderson Institute

Martin is a senior partner and managing director at BCG in New York. He has been with the firm for more than 25 years and is the director of the BCG Strategy Institute. Martin researches, develops, and applies new ideas for strategy and has published widely on the topic.

Follow author Martin Reeves as he explores each distinct approach to strategy on Twitter at @MartinKReeves.

Knut Haanæs

Senior Advisor

Knut is a senior advisor at BCG in Geneva. He has been with the firm since 2000 and is the global leader of BCG's Strategy practice. Knut has published more than 20 articles on strategy and sustainability in Harvard Business Review, MIT Sloan Management Review, and other respected journals.

Janmejaya Sinha

Senior Partner & Managing Director, Chairman, Asia-Pacific

Janmejaya is a senior partner and managing director at BCG in Mumbai. He has been with BCG since 1998 and serves as the chairman of BCG Asia-Pacific. Janmejaya is also a member of BCG's Executive Committee, writes regularly for the Indian press, and speaks frequently in different industry forums.

Download Our App and See the Strategy Palette Come to Life

The Your Strategy Needs a Strategy iPad app revolves around the strategy palette’s five different approaches to strategy. Building on the book, the app simulates the five business environments through the example of selling lemonade in New York City’s five boroughs. It’s a competition, and your opponent, BCG Founder Bruce Henderson, knows what it takes to win in each environment. Download the app to find out if you have the strategy it takes to beat him.

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Download our app and see the Strategy Palette come to life

Professors and faculty have used Your Strategy Needs a Strategy to teach their executive and MBA students the science and art of strategy. The book is built on recent case studies, with quotes from C-level executives that make the content tangible. The teaching notes contain suggested modules, readings, and study questions for use in classroom settings.

Your Strategy Needs a Strategy Educator’s Resources: Illustrative Uses for Teaching, Harvard Business Review

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Your Strategy Needs a Strategy

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