Commercial Accelerator
Most companies view marketing, sales, and pricing as self-contained functions. But the silo perspective understates the interplay among these functions, making it hard to measure the true impact of an initiative. Our Commercial Accelerator team assesses all three functions in concert to spark more effective investment. A key tool is BCG’s Return on Commercial Investment (RoCI) metric, which aggregates all commercial KPIs to help companies understand where they stand—and what to cut, keep, and prioritize.