Managing Director & Partner
New Delhi
Nimisha Jain joined The Boston Consulting Group in 2007. She is a core member of the firm’s Consumer and Technology, Media & Telecommunications practices and leads BCG’s Center for Customer Insight in India.
Nimisha is an expert in consumer insight as well as digital and go-to-market strategy in emerging markets. She has deep interest and expertise in digital influence on urban consumer spending in India and in how Internet use affects purchasing.
Nimisha was one of the subjects of an article about important women in consultancies, published in the Economic Times section of the India Times in 2013. Before joining BCG, she worked for Nestlé India in sales and marketing and later for The Monitor Group.
Using examples from India, Thailand and China, BCG Managing Partner & Director Nimisha Jain introduces us to "conversational commerce," a retail model that combines the convenience of a digital experience with the personalized touch of human interaction.