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Marketing & Sales Experts

BCG's consultants and industry experts focusing on marketing & sales continue to partner with leading companies to arrive at solutions in demand-centric growth, marketing efficiency and effectiveness, go-to-market strategy, and more. These are our global and regional leaders on this topic.

Global Leadership

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  • Marketing, Sales, and Pricing (MSP) global practice area leader
  • Commercial programs
  • Pricing strategy
  • Pricing transformation

Local Experts

  • PMI in sales and marketing functions
  • Demand Centric Growth
  • Branding
  • Corporate development in consumer products
  • Leads BCG's Consumer practice globally
  • Leads BCG’s Demand Centric Growth work globally
  • Leads BCG's work for sporting organizations
  • Global and business unit strategy in consumer goods
  • Innovation in consumer goods
  • Digital and data-driven marketing
  • Digital go-to-market
  • Big data and analytics enablement
  • Precision digital marketing
  • Coleads BCG's global work in Demand Centric Growth, a proprietary approach to driving market-leading growth for clients
  • Leads Women@BCG in Texas
  • Market research and consumer insight
  • Branding strategy
  • Portfolio growth strategy
  • Collaborative media optimization
  • Negotiations
  • Strategy
  • Comprehensive optimization of marketing, commercial and promotional spending across a wide range of industries and locations
  • Rapid marketing effectiveness and efficiency diagnostics
  • Assessment of marketing analytics capabilities and processes
  • Digital marketing strategy and execution
Troy Andre

Alumnus

New Jersey

  • Strategy and performance improvement in B2B distribution businesses
  • Pricing in B2B
  • Sales and service force organization
  • Product assortment, merchandising, category and vendor management in B2B

Featured Experts

  • Leads BCG Marketing globally
  • Digital marketing
  • CRM
  • Advanced analytics in marketing and pricing
  • Omnichannel customer experience
  • Co-leads BCG Sales globally
  • Data-driven sales
  • Next generation sales
  • Digital go to market and business model innovation
  • Global co-leader BCG Sales and BCG’s work on retail in energy
  • Go-to-market strategy
  • Customer experience
  • Sales force optimization
  • Leads BCG Customer Demand & Innovation globally
  • Marketing effectiveness and efficiency
  • Return on marketing investment
  • Brand strategy and architecture
  • Global co-leader BCG Customer Experience
  • Digital and data
  • Multichannel customer experience
  • Sales activation and funnel management
  • Global co-leader BCG Customer Experience
  • Banking
  • Digital innovations
  • Change management
  • Leads BCG pricing and retail globally
  • Travel and tourism
  • Consumer and retail
  • Pricing and revenue management
  • Leads BCG's work in the restaurant sector
  • Digital
  • Personalization
  • Pricing and promotion
  • FMCG
  • Digital in retail
  • Consumer goods, including durables, apparel, and appliances
  • Specialty retail
Marketing & Sales

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