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Marketing & Sales Experts

BCG's consultants and industry experts focusing on marketing & sales continue to partner with leading companies to arrive at solutions in demand-centric growth, marketing efficiency and effectiveness, go-to-market strategy, and more. These are our global and regional leaders on this topic.

Global Leadership

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  • Pricing, revenue management, and trade and promotion
  • Digital and large-scale transformation
  • Marketing and digital
  • Optimizing for social and business value

Local Experts

  • PMI in sales and marketing functions
  • Demand Centric Growth
  • Branding
  • Corporate development in consumer products
  • Leads BCG's Consumer practice globally
  • Leads BCG’s Demand Centric Growth work globally
  • Leads BCG's work for sporting organizations
  • Global and business unit strategy in consumer goods
  • Innovation in consumer goods
  • Digital and data-driven marketing
  • Digital go-to-market
  • Big data and analytics enablement
  • Precision digital marketing
  • Coleads BCG's global work in Demand Centric Growth, a proprietary approach to driving market-leading growth for clients
  • Leads Women@BCG in Texas
  • Market research and consumer insight
  • Branding strategy
  • Portfolio growth strategy
  • Collaborative media optimization
  • Negotiations
  • Strategy
  • Comprehensive optimization of marketing, commercial and promotional spending across a wide range of industries and locations
  • Rapid marketing effectiveness and efficiency diagnostics
  • Assessment of marketing analytics capabilities and processes
  • Digital marketing strategy and execution
Troy Andre


New Jersey

  • Strategy and performance improvement in B2B distribution businesses
  • Pricing in B2B
  • Sales and service force organization
  • Product assortment, merchandising, category and vendor management in B2B

Featured Experts

  • Pricing transformation
  • Go-to-market strategy
  • Sales force effectiveness and reconstruction
  • Growth strategy for services
  • Member of BCG's GAMMA team, which conceptualizes, builds, and deploys advanced analytic solutions
  • Sales force effectiveness
  • Digital marketing
  • Consumer insight
  • Digital strategy
  • Digital marketing
  • Big data analytics
  • Customer insight
  • Marketing, Sales, and Pricing (MSP) practice area leader for NAMR
  • Leads BCG's global work in pricing strategy
  • Pricing transformation
  • Pricing model innovation
  • Revenue enhancement
  • Pricing and promotion
  • Digital strategy and marketing effectiveness
  • Management of customer relationships, loyalty
  • Leads BCG's Transformation practice and BCG TURN in Southeast Asia
  • Leads BCG's Marketing, Sales & Pricing practice in Asia-Pacific
  • Leads BCG's Center for Customer Insight for Southeast Asia
  • Go-to-market strategy and execution
  • Pricing and promotion
  • Category strategy and management
  • Innovation
  • Portfolio design
  • Leads BCG's global work in metals
  • Steel
  • Engineered products
  • Transportation and logistics
  • Pricing in banking—retail, private, and corporate
  • Pricing in insurance
  • Building pricing capabilities
  • Organizing the pricing function
Marketing & Sales