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BCG draws on deep domain and industry expertise to make companies more competitive. We bring unique insight into the dynamics of businesses, markets, and consulting industries in all regions to unlock opportunities for growth, innovation, and value creation.

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Solving Sofware's R&D Conundrum
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Solving Software’s R&D Conundrum

Smaller software companies tend to outperform their larger competitors in returns from R&D investments. How can software companies ensure R&D scales even as they grow?

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