Pierre-Yves Calloc’h, chief digital officer at Pernod Ricard, explains how BCG and BCG X helped the wine and spirits company build and deploy digital programs that have improved P&L by optimizing brand investment, promotion calendars, and sales activities.

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CMO, Managing Director & Senior Partner

Jessica Apotheker

CMO, Managing Director & Senior Partner
Paris

Managing Director & Senior Partner

Nicolas de Bellefonds

Managing Director & Senior Partner
Paris

Managing Director & Partner

Jean-Sébastien Verwaerde

Managing Director & Partner
Paris

Meet BCG X

BCG X—the tech build and design unit of BCG—disrupts the present and creates the future by building bold new tech products, services, and businesses.

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