BCG X video case study

Tackling Changing Customer Demands with Digital Transformation

BCG X and AWS have teamed up with BMW to implement and scale a critical automotive AI transformation built with customer centricity at its core.

Nicolas de Bellefonds and Tristan Hoag, X. AI & Software

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Meet BCG X

BCG X—the tech build and design unit of BCG—disrupts the present and creates the future by building bold new tech products, services, and businesses.

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