Managing Director & Senior Partner
Lisa is a core member of Boston Consulting Group’s Global Advantage practice. Her focus is on organization and talent in rapidly developing economies (RDEs), go-to-market in RDEs, Africa insight, change management, and international strategy. Lisa joined the firm in 2006 in the Paris office, and four years later moved to Casablanca to help open the first BCG office in Africa. Since March 2018, she has led BCG’s operations in Morocco as the head of the Casablanca office.
Lisa is deeply committed to advancing economies and business opportunities of African nations and to improving conditions on the continent. To that end, she has developed a deep expertise in the areas of strategy and reform, notably participating in multiple BCG engagements involving private sector initiatives and government reforms.
She has developed “Africa Strategies” for some of the most prominent multinational companies in food, beverage, cosmetics, building materials, and pharmaceuticals, leveraging the full BCG strategic toolkit: consumer insight, go-to-market strategy, new product development, business model innovation, logistics reengineering, corporate organization, and talent management.
Lisa drives research on the emergence of Africa and the ways in which companies can succeed in the context of Africa’s broader plans for expansion. In March 2019, she was elected to the World Economic Forum’s Group of Young Global Leaders, enabling her to continue focusing on efforts to enhance the economic expansion of African countries.
Prior to joining BCG, Lisa was a strategic analyst with BNP Paribas.
As empresas que atendem aos desafios ESG em mercados emergentes descobrem que ser um líder em sustentabilidade abre oportunidades de crescimento.
Companies that meet ESG challenges in emerging markets find that being a sustainability leader unlocks growth opportunities.
Millions of small, independent shops are the cornerstones of African commerce. Now they’re diversifying, digitizing, and partnering with modern retailers to reach the next level.
Established enterprises can help Africa’s innovators overcome the region’s structural barriers and scale up.
Companies in Africa score well below those in other major regions on BCG’s Digital Acceleration Index.
Collaboration between governments and online marketplaces will help these digital platforms create jobs and spur growth across the continent.
Despite multiple barriers, economic integration in Africa is not only taking place, but also gathering speed. The primary drivers of this process are African businesses.
Many of Africa’s 54 individual markets are growing fast. To serve them, multinationals need to plan carefully and tailor execution to distinct and complex circumstances.