Managing Director & Senior Partner
Revenue is by far the biggest driver of total shareholder returns—in the short and long term. But half of all companies either fail to grow or destroy value in the attempt. BCG helps clients beat these odds by using insights about customer demand to guide their growth strategies.
To maximize revenue growth—and bolster TSR in the process—companies must first identify the most promising roads to growth. Our customer demand consultants help clients identify the best growth opportunities. We start by pinpointing pockets of customer demand—areas where they can focus, build competitive advantage, win, and grow.
Drawing on our track record of driving impact for clients, our strategic thinking heritage, and our sophisticated analytical tools, we help clients not just gain valuable insights into how consumers make choices but also put those insights into action. Armed with those customer insights, clients can map the most promising pockets of customer demand and craft clear plans to drive growth.
Anchored in a clear understanding of customer demand, we founded Demand Centric Growth—powered by our Center for Customer Insight, a team of more than 45 specialists and experts with a presence in 50 markets—as a customer-centric guide for all parts of the organization.
Our proprietary Demand Centric Growth methodology enables clients to achieve superior performance at every step in their customer demand growth journey:
We offer a powerful suite of services and tools that help clients gain even deeper insight into customer demand:
BCG has a team of customer demand consultants operating around the world, in every industry and sector. With each client engagement, our consultants bring deep industry experience and comprehensive knowledge of topics including demand-led growth, customer demand management, strategies to satisfy customer demand, and marketing growth.
Clients have achieved impressive results on metrics such as revenue, market share, enterprise value, marketing savings, and profit margins. Our successes include: