Your Strategy Needs a Strategy


For anyone leading a business or charged with developing a winning strategy, this book is for you. The world of strategy is thick with ideas and frameworks; Your Strategy Needs a Strategy will help you cut through the noise and find clarity regarding which approach, or combination of approaches, is your best bet.

The Article That Started Everything

Companies operating in diverse environments should be developing their strategies in markedly different ways. But all too often, they are not. Research featured in Harvard Business Review shows how companies can gain an edge by matching their approach to strategy to the conditions of their industry, business function, or geographic market.

Read the full article



Learn More About Strategy Approaches

The strategy palette proposes five distinct approaches to strategy: classical, adaptive, visionary, shaping, and renewal.

Learn More About Combining Strategies

Want a Sneak Peek?

The first chapter of Your Strategy Needs a Strategy explains why strategy has never been more important and why picking the right approach to strategy for a given business environment is critical.

Download the Chapter

The History of Strategy

Explore the history of strategic approaches and frameworks in this interactive.

View the interactive


这是一本由BCG全球战略专家Martin Reeves、Knut Haanæs和Janmejaya Sinha倾力撰写的著作。

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Meet the Authors


《战略的本质》iPad app围绕着战略调色板的五种战略类型展开游戏。App通过让玩家在纽约的五个街区售卖柠檬汁来模拟书中的五种战略环境。这是一个竞赛,你的对手是BCG的创始人布鲁斯 • 亨德森,他知道如何在每种环境中取胜。下载app,看看你能不能找到击败他的战略。

Other Resources

Your Strategy Needs a Strategy App Workshop

Your Strategy Needs a Strategy App Workshop

Your Strategy Needs a Strategy App Workshop

Your Strategy Needs a Strategy Online Learning Course

Your Strategy Needs a Strategy Online Learning Course


Professors and faculty have used Your Strategy Needs a Strategy to teach their executive and MBA students the science and art of strategy. The book is built on recent case studies, with quotes from C-level executives that make the content tangible. The teaching notes contain suggested modules, readings, and study questions for use in classroom settings.

Your Strategy Needs a Strategy Educator’s Resources: Illustrative Uses for Teaching, Harvard Business Review

Reach out for a teaching package Watch a webinar

Biology and Strategy: Natural Strategy

Acknowledgments and References

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Perspectives on Strategy and Value: Insights on creating sustainable value in an uncertain world.