Your Strategy Needs a Strategy

The Article That Started Everything

Companies operating in diverse environments should be developing their strategies in markedly different ways. But all too often, they are not. Research featured in Harvard Business Review shows how companies can gain an edge by matching their approach to strategy to the conditions of their industry, business function, or geographic market.

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战略调色板

战略调色板提供了五种不同的战略方法，帮助企业领导者与各自的商业环境相匹配，并有效地执行。同时，企业领导者还可以将战略方法进行组合，并且赋予不同的战略拼色以新的活力，成为一个战略“绘图师”。

Learn More About Strategy Approaches

The strategy palette proposes five distinct approaches to strategy: classical, adaptive, visionary, shaping, and renewal.

Classical Strategy

Classical strategy is based on achieving sustainable competitive advantage by positioning a firm optimally in an attractive market.

Adaptive Strategy

Unlike the classical approach of sustainable competitive advantage, an adaptive approach to strategy rests on the idea of serial temporary advantage.

Visionary Strategy

Rare but incredibly effective, a visionary approach empowers a firm to create or recreate an industry with some degree of predictability by seeing an opportunity and pursuing it single-mindedly.

Shaping Strategy

Shaping firms mold or reshape an industry by influencing the development of a market in its favor through coordination with other players.

Renewal Strategy

A renewal approach to strategy refreshes the vitality and competitiveness of a firm when it is operating in a harsh environment.

Learn More About Combining Strategies

Ambidexterity

Ambidexterity is the ability to apply multiple approaches to strategy either concurrently or successively, since many firms operate in more than one strategic environment at once.

Eight Roles of Leadership

Successful firms meet the challenge of selecting, combining, and effectively implementing the appropriate combination of strategic approaches—what we refer to as the strategy collage—and adjusting it dynamically as circumstances change. We identified eight key leadership roles in today's complex and dynamic environment.

Want a Sneak Peek?

The first chapter of Your Strategy Needs a Strategy explains why strategy has never been more important and why picking the right approach to strategy for a given business environment is critical.

Download the Chapter

The History of Strategy

Explore the history of strategic approaches and frameworks in this interactive.

View the interactive

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这本新书给予企业战略制定者以实际指导，让他们可以为商业环境适配不同的战略并有效地实施。

这是一本由BCG全球战略专家Martin Reeves、Knut Haanæs和Janmejaya Sinha倾力撰写的著作。

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Meet the Authors

下载我们的App，看看战略调色板如何在真实场景中应用

《战略的本质》iPad app围绕着战略调色板的五种战略类型展开游戏。App通过让玩家在纽约的五个街区售卖柠檬汁来模拟书中的五种战略环境。这是一个竞赛，你的对手是BCG的创始人布鲁斯 • 亨德森，他知道如何在每种环境中取胜。下载app，看看你能不能找到击败他的战略。

Other Resources

Your Strategy Needs a Strategy App Workshop

Your Strategy Needs a Strategy Online Learning Course

Professors and faculty have used Your Strategy Needs a Strategy to teach their executive and MBA students the science and art of strategy. The book is built on recent case studies, with quotes from C-level executives that make the content tangible. The teaching notes contain suggested modules, readings, and study questions for use in classroom settings.

Your Strategy Needs a Strategy Educator’s Resources: Illustrative Uses for Teaching, Harvard Business Review

Reach out for a teaching package Watch a webinar

Learn More

Biology and Strategy: Natural Strategy

Flora and fauna are, in some respects, the first home of strategy.

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The Biology of Corporate Survival

Understanding the principles that confer robustness in complex systems—such as tropical forests, stock markets, and even companies—can mean the difference between survival and extinction.

Four Principles for Better Business-Building

In the 1970s and 80s, nearly half the Fortune 500 are reported to have used BCG’s growth share matrix to design and operate their strategies. Today, technology is transforming every facet of the business experience. The question arises: Is the growth share matrix still relevant?