Drake Watten is a member of the North America Consumer practice leadership team at Boston Consulting Group, for which he leads the firm’s work in fashion. He is focused on sportswear and casualwear brands. He is also a member of the Technology practice, focused on the internet sector. 

Drake specializes in consumer-centric growth for mission-driven global brands and technology companies. His work covers a broad spectrum, but primarily focuses on digital transformation, commercial growth, and new business models. 

Outside of BCG, Drake works as an advisor to disruptive technology startup companies, and Bay Area focused social impact organizations. Prior to joining BCG, he worked in the corporate development and operations group at The Walt Disney Company.

AREAS OF EXPERTISE

  • Consumer-centric growth
  • Digital transformation
  • Channel strategy
  • eCommerce growth
  • Marketplaces
  • Revenue management
  • Sustainability
  • New business models
  • Social impact

EDUCATION

  • MBA, University of California Los Angeles
  • BA, economics, University of California Santa Barbara
Deep Expertise, Broad Experience