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Joël Hazan is a core member of the Consumer and Marketing, Sales & Pricing practices at Boston Consulting Group, and a BCG Henderson Institute fellow exploring the future of mobility. 

Since joining BCG in 2005, Joël has advised leading global consumer products, luxury, and transportation and mobility players. He launched and piloted Mobility Nation, a unique initiative that brought together public and private players, startups, and research institutes in the Paris area, to define a vision for Mobility for 2030. He also co-founded the European Startup Prize for Mobility with Karima Delli, Chair of the European Parliament's Committee on Transport and Tourism. 

Joël is the global lead for BCG’s pricing work. He has conducted numerous pricing and revenue management programs in France and internationally across sectors, with a strong focus on consumer goods and retail. He has collaborated with several leading consumer products companies to develop net revenue management capabilities on a European and global scale. 

Joël previously led BCG’s work in railways around the world. On this topic, he has deep experience in strategy, network optimization, marketing, and operations.

AREAS OF EXPERTISE

EDUCATION

  • Master of science, economics, Ecole Nationale Supérieure des Mines de Paris

Publications and Videos

Web3 Already Has a Gender Diversity Problem | Rectangle

Web3 Already Has a Gender Diversity Problem

Web3 is transforming how people present themselves online, yet startup founders and investors are overwhelmingly male. Five measures can help build a more inclusive Web3.
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Who Should Care about NFTs?

Non-fungible-tokens are not just funny monkey pictures!
Almost every industry, including legendary consumer brands, is now adopting NFTs and reaping the benefits of this innovation. Find out more about NFT use cases in this Medium article.
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How Luxury Companies Can Advance as Responsible Pioneers

The industry is uniquely positioned to generate positive societal impact. Here's what it will take.
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The Corporate Hitchhiker’s Guide to the Metaverse

Forward-looking companies may want to experiment with the new technologies at work.
Inflation is forcing B2B CEOs to rethink pricing

Inflation Is Forcing B2B CEOs to Rethink Pricing

Rather than see B2B inflation as a dire threat, companies should view it as an ideal opportunity to make long-overdue changes to pricing practices. The attention of senior leaders will never be more focused on pricing than it is right now.
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Cities of Choice

Rapid urbanization, increased mobility, and growing expectations have all created a need for city administrations to shift focus from infrastructure to their residents. BCG’s new comprehensive tool allows cities to assess their ability to make an effective change.
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Why AI Transformations Should Start with Pricing

Many companies want to apply AI to improve their processes. Those that focus first on pricing tend to get better results faster.
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Putting Residents at the Heart of Urban Mobility Planning

A resident-centric city can find innovative solutions to perennial problems and improve quality of life for the people who live there.
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End the Reign of Single-Occupancy Vehicles for Greater Urban Access

How can cities discourage the use of SOVs while expanding access for all residents? Start with the BCG Accessibility Index, which helps guide strategy by mapping mobility patterns across and within cities.
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A New Era and a New Look for Luxury

Our changing times and changing consumer attitudes are redefining “luxury,” pushing brands to rethink every aspect of their business.
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What Drives Drivers? How to Influence Mobility Behaviors

Understand how factors like car pride, the status quo bias, and outgroups affect mobility decisions in order to nudge commuters toward greener, more sustainable options.
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A Revenue Management Reset in Consumer Goods

CPG firms need to change the way they price—now and after the COVID-19 pandemic subsides.
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