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Publications and Videos

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How to Deal with Exponential Complexity in Automotive Engineering

While the automotive industry has been dealing with increasing sophistication in the past years (comfort, safety, regulation…), some were hoping that, with electrical powertrains replacing traditional internal combustion engines, automotive engineering would get simplified. Unfortunately, this is not so simple.
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Will Consumers Finally Be Able to Buy New Cars Online?

Autos represent one of the last areas of almost exclusively physical sales. The first companies to sell new cars online will be able to improve their market share and profit margins and reduce incentive spending.
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How to Avoid the Auto Industry’s Looming Price War

OEMs need to take immediate steps to look after their employees, manage their manufacturing, and stabilize their supply chains. But most important is to reestablish their market positions without slashing prices and sacrificing margins.