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Digital Marketing

Dramatic changes in consumer behaviors and expectations, as a result of new digital channels, is drastically shifting how marketers reach their audience—increasing the need for digital transformation in the marketing function.

The Digital Marketing Revolution

Classic marketing techniques have no place in the digital age. It’s time to accelerate organizational change.

These dramatic changes creates significant opportunities for marketers to serve the right communication, at the right time, to the right audience. But to achieve this seamless function, marketers also face new challenges in organization, capabilities, and ways of working.

BCG’s Digital Marketing program helps our clients transform their capabilities to capture these opportunities and create lasting, long-term consumer relationships. Building a digitally-transformed marketing function is the key to personalized targeting, attribution, and real-time measurable ROI. And requires companies to build capabilities in data-driven marketing intelligence, strategic resource allocation, and best-in-class digital execution.

Meet BCG's Experts in Digital Marketing

  • Leads BCG's work in digital and data-driven consumer engagement
  • Digital marketing
  • CRM
  • Advanced analytics in marketing and pricing
  • Coleads BCG’s global work in marketing
  • Online strategy
  • Convergence
  • Digital home strategy
  • Marketing analytics
  • Pricing
  • Promotion effectiveness
  • Digital marketing optimization
Marketing & Sales
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