Neueste Erkenntnisse zum Thema Marketing & Sales

Personalisierte Kundenerfahrung als der neue Standard stellt Marketing und Sales vor kritische Herausforderungen und bietet ihnen gleichzeitig entscheidende Möglichkeiten. Erkunden Sie die aktuelle Vordenkerposition von BCG in Bezug auf Marketing und Sales und erfahren Sie, was die Zukunft des digitalen Marketings für Ihr Geschäft bedeutet.

Wichtige Erkenntnisse

Consumer Sentiment Snapshot Key Charts: June

Consumer Sentiment Snapshot Key Charts: June

Although the numbers of new cases in different countries—and in different states within the US—vary widely, consumers show striking similarity in their views of the pandemic and their plans for future activities.

How to Avoid the Auto Industry’s Looming Price War

How to Avoid the Auto Industry’s Looming Price War

OEMs need to take immediate steps to look after their employees, manage their manufacturing, and stabilize their supply chains. But most important is to reestablish their market positions without slashing prices and sacrificing margins.

COVID-19 and the New Leadership Agenda

The COVID-19 outbreak underscores the need to be resilient in the face of transformative global risk.

How BCG’s Data-Driven Marketing Approach is Driving Growth for Leading Marketers

By taking a data-driven approach, smart marketers can achieve a whole new level of growth, increasing revenue by 10% or more. BCG helps leading marketers to grow by deploying the right data and cutting-edge tools. Notable success stories include Diageo, L’Oreal, and Starbucks. Learn what success looks like for them—and what it might mean for you.

The Digital Marketing Revolution

Classic marketing techniques have no place in the digital age. It’s time to accelerate organizational change.

Marketing & Sales in Germany

Building Blocks of Personalization - Marketing & Sales

The Building Blocks of Personalization

Consumers expect an exceptional multichannel experience in exchange for their personal information. Decluttering the technology stack can help marketing organizations deliver.

Mastering the Art of Personalization

Personalization is more than a perk—it’s an imperative. Done right, personalization can increase growth rates by 6% to 10%. To achieve these results, brands must orchestrate conversations at an individual level with each customer, in the right channel and at the right time.

Profiting from Personalization

Brands that create personalized experiences for customers are already seeing rapid revenue increases. The 15% of companies that really get personalization right will capture a disproportionate share of future profits.


Why Gender-Based Marketing Is Bad for Business

BCG's Gaby Barrios explains that to build better brands, companies must look beyond gender-based marketing.

Building a Better B2B Demand Center

Building a Better B2B Demand Center

Centralizing demand generation and lead management is a good strategy, but don’t underestimate its potential to transform your go-to-market approach and support capabilities.

Marketing Measurement Done Right

Marketing Measurement Done Right

Marketers able to accurately track what’s working can expect to see a 20% to 40% improvement in spending efficiency and as much as a 10% increase in effectiveness.

Measuring the ROI of Customer Insight

Measuring the ROI of Customer Insight

Most consumer companies spend big bucks to learn about their customers, but they don’t understand the return on that investment. Take four actions to fix the problem.

The Digital Go-to-Market Transformation in B2B and B2C Companies

B2Cs und die digitale Go-to-Market-Transformation

B2Cs und die digitale Go-to-Market-Transformation

B2Bs und die digitale Go-to-Market-Transformation

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Marketing & Sales