The winners in business have shifted markedly in the past decade—and the keys to success are likely to be very different again in ten years’ time. How should leaders prepare their companies to thrive in a rapidly evolving landscape? What will it take to win the '20s?
Green Leadership: A Practical Guide to Winning in the Green Economy
Companies are shifting from avoiding negative consequences to building competitive advantages through green efficiency (increased resource efficiency) or green growth (innovation in products or services). The Boston Consulting Group, in partnership with the Confederation of Norwegian Enterprise (NHO), interviewed 42 CEOs and surveyed 800 business leaders in Norway, distilling concrete advice on how to increase profitability and expand business by “going green.”