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Strategy Experts

BCG's consultants and industry experts focusing on strategy continue to partner with leading companies and organizations to arrive at solutions in business model innovation, corporate strategy, business unit strategy, and more. These are our global and regional leaders on this topic.

Global Leadership

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  • Leads BCG's Corporate Finance & Strategy practice
  • Technology, media and telecommunications
  • Mid- to long-term strategy, scenario planning
  • Portfolio strategy

Local Experts

  • Marketing and sales strategy
  • Technology and digital
  • Innovation and product development
  • Retail and transaction banking
  • Market research and consumer insight
  • Retail banking and payments
  • Wealth management
  • Organization design, change management, and leadership
  • New business development and alliances
  • CRM and advanced analytics
  • Strategy development and scenario planning
  • Technology and digital
  • Digital transformation
  • Lead's BCG's materials and process industries sector in Western Europe and South America
  • Pricing/logistics
  • Value management
  • Operational efficiency
  • Leads BCG's Consumer practice for Spanish South America
  • Marketing and sales
  • Technology and digital
  • Post-merger integration (PMI)

Featured Experts

Ramón Baeza

Managing Director & Senior Partner

Madrid

  • Western Europe and South America Leader, Strategy Practice and BCG TURN
  • Innovation & Product Development
  • Large-scale transformations and turnarounds
  • Process optimization
  • Leads BCG's consumer products sector globally
  • Business unit strategy
  • Growth strategy
  • Branding
  • Marketing in biopharma
  • Launch excellence
  • Brand strategy
  • Transformation
  • Asia-Pacific Leader, Strategy Practice
  • Consumer products
  • Specialty retail
  • Apparel
  • Innovation
  • Corporate vitality and imagination
  • Corporate and BU strategy
  • Business model innovation
  • Business model innovation
  • Strategic planning
  • BCG TURN—turnaround, restructuring, and transformation
  • Strategy cosourcing and megatrends
  • Artificial intelligence and machine learning and their impact on business
  • Digital, analytics, and AI across industries
  • Digital strategy and transformation
  • Future energy and industrial infrastructure
Ulrich Pidun

Director

Frankfurt

  • Corporate portfolio strategy
  • Corporate growth strategy
  • Mergers and acquisitions
  • Corporate organization
  • Corporate vision, objectives, and portfolio strategy
  • Diversification and premium conglomerates
  • Industry landscaping
  • Shareholder value
  • Capital goods
  • Service businesses
  • Aerospace
  • Business unit strategy
Strategy

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