Our Latest Thinking on the Consumer Products Industry

The rise of digital insurgents and new business models has been transforming the consumer products industry. Explore BCG’s latest thought leadership on consumer products to plan your company’s next move.

Featured Insights

Consumer Products Industry in China

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2021 Digital Marketing Insight Report

BCG and Alimama's collaboration has produced DEEPLINK, a new marketing indicator management system covering all components of the pre- and post-sales funnels, based on a data operations middle platform.

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The New China Playbook

Despite its slowing economy, demographic, social, and technology trends ensure that China will remain one of the world’s fastest-growing consumer markets for the foreseeable future.

Consumer Packaged Goods

For Danone, Doing Good Is Good Business

Danone’s Isabelle Grosmaitre on the food revolution and the crucial role of business in social transformation.

Managing Through COVID-19

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The Consumer Sentiment Series

The late summer rise of the Delta variant in the US has reduced optimism, but participation in various activities has actually increased since May.

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BCG Executive Perspectives

BCG Executive Perspectives offer insights on global topics that matter most to leaders in the public and private sectors. Our latest edition explores artificial intelligence, identifying key trends and implications for leaders looking to harness its power in their organizations.

Creating Value and Growth

Five Imperatives for the Future of FMCG

Makers of fast-moving consumer goods have several key steps they must take to weather the sector's current challenges.

Four Myths and Misunderstandings about Doing Business in Africa

International businesses are missing out by underestimating Africans, making costly assumptions about diversity, preferences, and buying power. BCG Consultant Nomava Zanazo shares what companies need to know to succeed on the continent.

Winning in Digital

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Cracking the AI Code in CPG

CPG companies may be masters at marketing, but when it comes to advanced analytics and AI, there’s room for improvement. To catch up, they need to study lessons from successful early adopters.

Large Consumer Goods Companies: Leverage Your Data to Stay Nimble

Large consumers goods companies have not been winning in the marketplace. Taylor Smith explains how they can leverage AI and advanced analytics techniques to drive competitive advantage.

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Chinese Consumers and the Digital Economy

China represents one of the biggest retail opportunities in the world. To seize it, companies must understand the digital and economic trends that are driving Chinese consumers.

Transforming Operations

The Time Is Ripe for Food Tracing

The Time Is Ripe for Food Traceability

Food traceability is here to stay. The question is whether food companies, distributors, and retailers treat it as a regulatory burden or a strategic opportunity.

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