Turn the Tide | Unlock the new consumer path to purchase
The COVID-19 pandemic has led to unprecedented shifts in consumer attitudes and behaviors in India, which are altering the path-to-purchase across categories. 80%+ consumers likely to continue practice social distancing and are bringing the outside inside, 40%+ consumers are dialing up on health and wellness spends, e-commerce adoption has advanced by 2-3 years - to name a few. These aren’t just temporary surges, and many will last longer and become more defining traits.
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