Fortune
How Companies Can Benefit from Web3 in 2024
Writing in Fortune, BCG’s François Candelon, Michael Jacobides, Urs Rahne, and Katie Round emphasize how Web3 can be used to enhance a company’s existing tech stack rather than replace it. While early use cases involving virtual and augmented realities have been overshadowed by the rise of GenAI, Web3’s quiet shift toward more practical applications has proved valuable. “As we move from tech utopia to real use cases, having a clear strategy of when and how to use Web3 is important,” note the authors.