Growth in the Luxury Market

The luxury market is large and growing, but the rules of the game are changing rapidly.

The luxury market is a significant economic force and—particularly for Europe—a substantial driver of GDP and competitive advantage.

By 2024, personal and experiential luxury alone are estimated to be a €1,1260 billion market—a significant increase from €845 billion in 2015.

Although the luxury market is ready to grow, its rules are changing rapidly, and players need to be nimble in order to stay competitive. Market development is leading to significant growth in luxury. Digital is happening quickly and forcefully, driving luxury brands to be far more customer-centered in everything they do.

The Rise of Experiential Luxury

Another significant trend is the rise of experiential luxury, including categories such as high-end food and wine, luxury hotels, and exclusive vacations. Nearly half of all consumers—and a majority of Millennials—say they’re buying fewer products and purchasing more experiences. By 2022, the experiential segment is forecast to account for nearly two-thirds of the total luxury market—representing a fundamental shift in consumer behavior, from owning to being.

BCG's Impact in Luxury

We understand the trends and driving forces of the luxury market. Our extensive research and relationships in the luxury space help clients focus on four key areas:

  • Understanding the Luxury Industry. Analysis of luxury business models, categories and emerging trends.
  • Decoding the Luxury Consumer. Unveiling what global luxury consumers really want and how successful luxury brands deliver.
  • Managing the Luxury Code. Collaborating with luxury brand managers to continuously challenge and improve their business.
  • Preparing for the Future of Luxury. Organizing for growth to win in the coming years.

We partner with clients to challenge conventions and deliver new insights and approaches. By leveraging our vast network of people and organizations in the luxury industry—including leading players in fashion, high-end retail, luxury hotels, automotive, and jewelry—we enable clients to take rapid action and anticipate future trends.

Learn More About the Luxury Market

Digital in the Luxury Goods Market

Digital in the Luxury Goods Market

Digital in the Luxury Goods Market


How Luxury Brands Can Thrive in a Digital World


The Importance of a Brand's Authenticity


How Should Brands Maximize the Benefit of Proliferation?

Pulse of the Fashion Industry: 2019 Update

Pulse of the Fashion Industry: 2019 Update

The fashion industry has improved its social and environmental performance in the past year, but at a slower rate than the previous year. Despite this improvement, the fashion industry is still far from sustainable.


Dressed for Digital

While many fashion brands talk the talk when it comes to digital marketing, few truly walk the walk. But companies have a lot to gain by taking digital capabilities from basic to state of the art, including an average 15% increase in revenues.

The World of Luxury Shopping Will Soon Look Very Different

Facing a glut of brick-and-mortar stores in many cities, leading brands are easing up on new locations. While still keeping multiple stores in traditional luxury shopping hubs, they may opt to increase e-commerce sales elsewhere.

Meet BCG's Luxury Experts

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