Of Consumers, 70% Are Excited about GenAI in the Workplace, but Only 43% Are Enthusiastic about Its Impact on Daily Life
New Research by BCG’s Center for Customer Insight Reveals Insights from 21,000 Consumers Across 21 Countries on AI Awareness, Usage, and SentimentEighty Percent of Consumers Are Aware of GenAI, and of Those, Nearly One Fourth Have Used the Technology at Least OnceThirty-Two Percent of Consumers Under the Age of 35 Have Used GenAI Compared with 20% of Those 35 and AboveFeelings about AI Are Polarized Across Surveyed Countries, with China, Indonesia, and Brazil Emerging as Hotbeds of Excitement, While Consumers in France, Australia, and the UK Exhibit the Most ConcernBOSTON—In a mere five days, ChatGPT amassed a million users, solidifying its status as a household name and highlighting a widespread public fascination with artificial intelligence. According to new research by Boston Consulting Group (BCG), consumers’ knowledge and excitement about AI is surprisingly high.