How to Shape a Better Future
We need a reset. It’s time for businesses to go beyond business as usual.
At BCG, we’re helping leaders both plan for continued volatility in the near and medium term and imagine what the postpandemic future could look like. While the immediate tasks may be new—containing the spread of the disease, bringing people back to work safely, and reopening economies—the longer-term priorities are not. The difference is that they have become even more urgent. Organizations need to listen to consumers more closely than ever and adapt in real time to their rapidly evolving needs. They must accelerate the spread of digital across their operations and transform for survival and resilience. And, most important, they must articulate a purpose beyond profit in order to help shape a better future for all.
We need a reset. It’s time for businesses to go beyond business as usual.
A nuanced understanding of what really drives buying decisions in the post-COVID-19 world is crucial to maximizing share in a target market.
For business and for government, health is the number one priority for leading in the crisis. Finding safe ways to reopen workplaces and restart economies calls for new decision-making and scenario-planning tools.
What has worked, what can be improved, and what needs to be reimagined so that we are better prepared for the next pandemic and better able to improve health in the world’s poorest nations.
Governments cannot let the most vulnerable be the least protected again. Countries, regions, and states can still get the rollout right through science, hard work, and vigilance.
CEOs should respond proactively, act decisively, and provide a clear agenda. Focusing on five priorities now is key.
Restarting Societies and Economies—Safely
In the global battle against the novel coronavirus, the world is at a delicate transition point. The challenge: to open up society and restart the economy—but without sparking a new wave of infections and deaths.
Digital transformation isn’t new, but many organizations have been stuck at the pilot stage. Now, as workforces and consumers are pushed online at an unprecedented pace, companies must move faster to figure out the new digital reality—one in which technology and people combine their unique strengths.
Participating in data ecosystems can be a critical part of a company’s comprehensive total societal impact strategy and a foundation for sustainable business model innovation.
Some companies will shape the future after COVID-19. They’ll use machine learning to turn massive amounts of raw information into “golden” decisions.
With so much at stake, why do so many companies fail?
Digital Transformation
Learn how BCG helps clients digitize customer relationships, build digital talent and organizations, harness data and advanced technologies, and digitize their core processes.
To create the new reality, organizations must re-create themselves. How can leaders transform to survive in the short term and shape the long term?
The Future Skills Architect tool enables governments and businesses to accurately and effectively address the problem of mismatched workforce skills and tasks.
Because most organizations have already launched short-term measures to respond to COVID-19, the challenge now is to build on that progress. Five leadership traits will be crucial.
In the heat of the pandemic, leaders instinctively made people their priority. As they move forward to transform, how do companies keep employees front and center?
BCG TURN
At BCG, we work with companies across industries, and around the world, to change their trajectory—whatever the starting point—and turn untapped potential into radical performance gains.
The challenges of climate change, income inequality, and societal injustice are more pressing than ever. Leaders from the public and private sector must collaborate not just to build back from the crisis but build back better.
Our simulation of China’s climate-change pathways shows that it has economically attractive and socially viable pathways to achieve its decarbonization goals.
In this moment of national reckoning, how can business leaders best show their support and advance racial equity in the workplace? By revitalizing their corporate purpose.
Companies can no longer simply focus on maximizing total shareholder returns. To win, they must hone sustainable business models.
BCG’s Latest Book
How to build sustainable business advantage in a world where great is no longer good enough.
The pandemic has shifted consumers’ attitudes and behaviors. Figuring out which changes are temporary and which are permanent requires companies to learn and respond faster than ever.
Consumer preferences are changing rapidly, outpacing companies’ traditional abilities to track and respond to trends. Data and AI can provide new eyes and ears.
As the market rebounds, brands that have mastered just-in-time personalization and digital relationships—and built emotional connections with customers—will be the clear winners.
Lighthouse by BCG
Lighthouse, BCG’s high-frequency data and analytics platform, allows companies to anticipate meaningful shifts in consumer demand—and pivot quickly.
