Kanchan Samtani

Kanchan Samtani leads Boston Consulting Group’s Corporate Development practice in India and is a core member of the firm’s Technology, Media & Telecommunications practice.

Since joining BCG in 2001, Kanchan has worked extensively with clients across the media, wireless and wireline telecom, and emerging-services sectors. Her experience includes helping companies define their business strategies, establish new business units, assess industry landscapes, and conduct deep customer discovery.

She is particularly skilled in helping telcos in India optimize their organizations, reduce costs, and integrate multitechnology business units.

Before joining BCG, Kanchan worked in software training for two years and interned with Morgan Stanley, where she was involved in assessing opportunities in the media sector.

AREAS OF EXPERTISE

EDUCATION

MBA, Indian Institute of Management, Calcutta

Publications and Videos

How Private Equity Can Catch Up on Diversity

PE-owned firms are lagging their public counterparts on diversity, equity, and inclusion. This needs to change.

Lights Camera Action | The Show Goes On

This report outlines the key imperatives needed to realize the full potential of the M&E industry in India and to deliver a better value proposition to its customers.

The Promise for Private Equity in Asia-Pacific

The PE market is growing—and changing—faster¬ in the APAC region than elsewhere. To succeed in this dynamic environment, firms must focus on five key priorities.

Managing Corporate Venturing Through the Pandemic

Continued innovation during times of crisis can yield huge dividends, but first companies must critically assess their venturing activities.

The Trillion (and growing) Touchpoint Story: Recognizing the monetization conundrum

The report seeks to outline some of the critical areas which can enhance the value delivered to stakeholders disproportionately helping structure the imperatives and spark actions for new tomorrow which is better than today.

CII-BCG One Consumer, Many Interactions

Media consumption in India is growing much faster than US and China creating up to a trillion interactions with consumers per annum. However, it's only getting started - there is still ample head room to grow as penetration and device proliferation increases.

Entertainment Goes Online - A $5 Billion Opportunity

The past decade has seen a global transformation in how consumers watch videos and listen to music. From the days of terrestrial broadcast, social viewing of television to highly personalised, small screen consumption - the media industry is witnessing a transformation like no other.

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The Rise of Programmatic Guaranteed Advertising in Asia-Pacific

The penetration of this automated process in Asia-Pacific digital advertising markets will almost double by 2020. Growth rates in several markets could easily accelerate.

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Media & Entertainment: The Nucleus of India’s Creative Economy—Unleashing the Talent Tsunami to Drive Growth

The Indian media and entertainment industry is continuing its strong double digit growth and total employment of approximately 6.5 million by 2022. The industry has the potential to double its direct workforce in the next five years. However, growing the talent pipeline and upskilling is the need of the hour.

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