From regulatory affairs to shop-floor support to tech transfers, the GenAI opportunities for biopharma and medtech companies are real—and growing.
                
            
        
    
            Featured Insights
Biopharma
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
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        May 29, 2025
    
                    
                
                How do companies design a fit-for-purpose model that combines the best attributes of big and small pharma, biotech, venture capital, and tech company approaches?
                
            
        
    
             
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Article
      
  
                        
    
        March 7, 2025
    
                    
                
                Persistent underdiagnosis and undertreatment of common conditions have created a massive gap in the health care market for US women.
                
            
        
    
            
          Video
      
  
                        
    
                    
                Striking the Right Balance in Biopharma
            
        
    
            
                
                Leaders should look to leverage their investments in AI as they weigh innovation spending against a renewed focus on cost, says BCG’s Priya Chandran.
                
            
        
    
             
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Article
      
  
                        
    
        February 18, 2025
    
                    
                
                The industry’s ability to unlock the next wave of innovation and to continue its strong record of shareholder returns is at risk.
                
            
        
    
            Next-Generation Commercial Models
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Article
      
  
                        
    
        April 12, 2023
    
                    
                
                The Team B approach involves assembling an independent cross-functional team to conduct rapid reviews of launch plans and market conditions for new pharmaceutical products.
                
            
        
    
             
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Article
      
  
                        
    
        December 5, 2024
    
                    
                
                Biopharma companies can leverage new sources of patient data and technology to create more personalized patient experiences that have the potential to deliver better health outcomes.
                
            
        
    
            Bold Advances in Health Care
          Article
      
  
                        
    
        March 19, 2025
    
                    
                
                Bausch + Lomb CEO Brent Saunders talks about his leadership philosophy and how the company is excelling in such an innovation-focused industry.
                
            
        
    
            
          Interview
      
  
                        
    
        September 12, 2024
    
                    
                
                The global biopharma company’s chief data and technology officer discusses its initiative to inject digital capabilities across the value chain and the importance of prioritizing patient outcomes.
                
            
        
    
            
          Interview
      
  
                        
    
        July 18, 2024
    
                    
                
                Mike McDonnell explains how the global biotech is charting new paths to patients via Fit for Growth, its corporate transformation initiative. 
                
            
        
    
            
          Interview
      
  
                        
    
        February 12, 2024
    
                    
                
                Chief Digital and Technology Officer Lidia Fonseca explains how Pfizer is leveraging digital and data across the value chain and the biggest wins so far.
                
            
        
    
            
          Book
      
  
                
    
        
            Personalized: Customer Strategy in the Age of AI
                
                Personalization is a $2 trillion opportunity. BCG's new book offers a playbook for unlocking digital transformations to capture your share of this personalization prize.
                
            
        
    
                
    
    
        
    
            Health Care Payers, Providers, Systems, and Services
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Article
      
  
                        
    
        April 10, 2025
    
                    
                
                States and payers should consider integrated care models that combine Medicare and Medicaid benefits for dual eligibles to improve outcomes and lower costs.
                
            
        
    
             
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Article
      
  
                        
    
        January 6, 2025
    
                    
                
                In the health care industry, women have achieved gender parity at nearly all levels—except CEO. What can be done to break the glass ceiling?
                
            
        
    
            
          Video
      
  
                        
    
                    
                How M&A Can Foster Innovation in Health Care
            
        
    
            
                
                To spur innovation and compete for products in the early ideation phase, companies should set aside funding for acquisitions, licensing, and partnerships, says Baxter's John Ranz.
                
            
        
    
             
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Article
      
  
                        
    
        January 30, 2025
    
                    
                
                Payers that outsource their business processes can quickly advance their capabilities to elevate operational efficiency and competitive advantage while reducing costs.
                
            
        
    
             
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
                
                While digital, data, and AI have extraordinary potential to revolutionize our global health care systems, they have yet to deliver a transformative impact. How can the public and private sectors accelerate progress?
                
            
        
    
            Medical Devices and Technology
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Article
      
  
                        
    
        May 7, 2025
    
                    
                
                A surge in AI-driven medical devices ten years in the making is poised to accelerate further, powered by regulatory evolution, venture capital investment, and the promise of better, more efficient care.
                
            
        
    
             
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Article
      
  
                        
    
        June 3, 2025
    
                    
                
                GLP-1 drugs are reshaping chronic disease care. What does that mean for medtech over the next decade?
                
            
        
    
             
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Article
      
  
                        
    
        March 18, 2025
    
                    
                
                As the regulatory burden in medtech grows, a structured approach to using generative AI can provide dramatic gains in efficiency, accuracy, and other key metrics.
                
            
        
    
             
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Article
      
  
                        
    
        February 22, 2024
    
                    
                
                By developing products for a broader base of patients and markets, medtech companies can improve health outcomes, generate business advantages, and contribute to healthier societies overall.
                
            
        
    
            Global Health
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
                
                As the largest employer and controller of capital and supply chains, the private sector is well positioned to set new industry standards and support planetary and human health in the face of climate change. Actions to strengthen food systems, rethink urban infrastructure, improve health care responses, and reshape insurance models will be essential to mitigating risks and building climate resilience.
                
            
        
    
             
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Article
      
  
                        
    
        November 18, 2024
    
                    
                
                Extreme weather events such as cyclones and floods will drive increases in the incidence of sickness and death from malaria in Africa, according to a new study.
                
            
        
    
             
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Article
      
  
                        
    
        January 4, 2024
    
                    
                
                BCG conducted a study of more than 70 organizations—including philanthropies, multilateral development banks, government agencies, nongovernmental organizations, private sector actors, and others—to understand how key stakeholders are approaching the climate-health challenge. 
                
            
        
    
            
          Video
      
  
                        
    
        December 4, 2023
    
                    
                Human Health Depends on Planetary Health
            
        
    
            
                
                Too often is it taken for granted that the environment is a massive determinant of human well-being. Putting health at the center of our climate discussions is critical.
                
            
        
    
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