Managing Director & Partner
Shilpa Patel is a core member of the Consumer and Marketing, Sales & Pricing practices at Boston Consulting Group. She is also European co-lead of BCG's Digital Marketing Accelerator and a member of the Social Impact Practice Network (SIPN).
Since joining BCG in 2008, Shilpa has focused her client work on consumer packaged goods and consumer health care. Her case experience covers many topics, including strategy, organization, marketing effectiveness and efficiency, digital marketing, capability development, transformation, and post-merger integration.
Prior to joining BCG, Shilpa was a principal with Marakon Associates. She was also a Brand Manager at Procter & Gamble in health and beauty care.
With e-commerce booming and privacy concerns growing, consumer brands are accelerating their online agendas.
Today’s marketers need to demonstrate that their products and services are relevant to consumers. This requires access to first-party data, which depends on earning consumers’ trust.
Advertisers that raise their digital game report cost savings of up to 30% and revenue increases of as much as 20%.
As the deadline approaches and many details remain unclear, companies are left with no choice but to plan for a hard Brexit in March 2019. Here’s how to get ready.