Generative AI
The new wave of generative AI systems, such as ChatGPT, have the potential to transform entire industries. To be an industry leader in five years, you need a clear and compelling generative AI strategy today.
Learn MoreScaling artificial intelligence can create a massive competitive advantage, but it’s not enough to invest in cutting-edge technologies and algorithms. You need to rewire decision making and operations to extract value—and invest in human capabilities to make it stick. At BCG, we refer to this as AI at scale—also known as AI @ scale.
The pioneers of AI @ scale—the companies that have scaled AI across the business and achieved meaningful value from their investments—typically dedicate 10% of their AI investment to algorithms, 20% to technologies, and 70% to embedding AI into business processes and agile ways of working. In other words, these organizations invest twice as much in people and processes as they do in technologies.
When companies underinvest in people and processes, they quickly lose momentum with artificial intelligence. That’s because it’s deceptively easy to launch a series of successful AI @ scale pilots. Without the right approach and focus on change management strategy, it’s nearly impossible to achieve AI at scale across the business.
The new wave of generative AI systems, such as ChatGPT, have the potential to transform entire industries. To be an industry leader in five years, you need a clear and compelling generative AI strategy today.
Learn MoreWhen done right, responsible AI isn’t simply a framework to mitigate risk. It’s a way to deliver transformative business impact. BCG works with companies to make responsible AI a reality.
Learn MoreIn order to achieve significant financial benefits from their machines, companies will have to look beyond automation—and focus instead on learning and organizational transformation. A symbiotic relationship is necessary, where companies don't just teach machines what humans already know; they deploy whatever human-machine interaction the situation calls for, adapting as needed to changing context, circumstances, and scenarios.
Replace product-centric marketing with an AI-driven, personalized strategy to reach the right customer with the right offer at the right time, no matter the channel.
Scentmate breaks into new markets for Firmenich by using digital technologies, including AI and machine learning, to meet the fragrance needs of entrepreneurs and independent brands.
Arti Zeighami, former chief data and analytics officer for H&M Group and current director and partner for BCG GAMMA, explains how H&M went from a digital laggard to an AI industry leader—in just three years.
How BCG helped Zoetis build its data and digital analytics capabilities to support its AI-powered, decision-making solution.
BCG’s Collaboration with OpenAI
We're helping our clients realize the power of OpenAI technologies.
Our AI consulting team and industry experts ensure that clients have the full range of expertise to drive a company-wide transformation. Meet some of our AI strategy and AI @ scale experts.
BCG’s New Tech Build and Design Unit
BCG X disrupts the present and creates the future by building bold new tech products, services, and businesses.