The Guardian
In The Guardian, BCG’s Malte Clausen explains why embracing alternative proteins is one of the best tools available to combat the climate crisis. According to a joint report from BCG and Blue Horizon, if alternative proteins remain on track to represent 11% of all protein consumption by 2035, there would be a reduction in global emissions equal to decarbonizing 95% of the aviation industry. “Widespread adoption of alternative proteins can play a critical role in tackling climate change,” says Clausen. “We call it the untapped climate opportunity—you’re getting more impact from your investment in alternative proteins than in any other sector of the economy.”