Featured Content

  • " "

    Cost Management
    Implement customized, industry-specific initiatives to revitalize performance and enhance value.
  • " "

    Artificial Intelligence
    AI can deliver significant business impact, but companies can maximize value with an end-to-end approach.
  • Build for the Future Ambient Hero

    Build for the Future
    BCG’s research reveals six key success factors and the steps companies need to take today.

Related Expertise: Marketing and Sales, Digital Transformation, Digital, Technology, and Data

This infographic is based on the BCG publication Improving Engagement and Performance in Digital Advertising.

ABOUT BOSTON CONSULTING GROUP

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.

Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.

© Boston Consulting Group 2023. All rights reserved.

For information or permission to reprint, please contact BCG at permissions@bcg.com. To find the latest BCG content and register to receive e-alerts on this topic or others, please visit bcg.com. Follow Boston Consulting Group on Facebook and X (formerly Twitter).

Boosting Digital Advertising’s ROI

SUBSCRIBE