Managing Director & Senior Partner
Good news/bad news is the order of the day. On the upside, efforts to develop an effective vaccine against COVID-19—a major milestone in consumers’ assessments of when they will feel comfortable engaging in activities outside their homes—have produced extremely promising results in late-stage testing, suggesting that immunity from the coronavirus is almost within reach. On the downside, the daily new infection rate is climbing rapidly in many countries, and the approach of winter in the Northern Hemisphere is exacerbating conditions for further rapid spread.
The mixed news about the pandemic has produced somewhat muted reactions in our latest consumer sentiment survey. Respondents are worried that the near-term situation may continue to deteriorate, but they are also taking to heart the excellent progress being made on the vaccine front. Winter is coming, but so is spring.
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