Net-positive Living

VISION: Become a leader in aggregating net-positive living offering

  • Wooden construction: Become a leading supplier of wooden building components (e.g., glue laminated timber, laminated veneer lumber, and cross laminated timber) in the global construction market
  • Net-zero living: Be a world-leading provider of net-zero solutions that minimize operational emissions in new and existing buildings through renewable energy solutions (e.g., geothermal heating, wastewater heat recovery) and smart solutions and design for energy efficiency (e.g., controls and sensors, insulation)
  • Demand response systems: Develop demand response solutions and be a leading networks provider and operator (e.g., generation and storage, ICT systems), enabling a shift to distributed renewable energy generation
  • Net-positive buildings: Position as a leader in aggregating wooden construction, net-zero living and demand response systems into holistic, net-positive living offering

“Wooden construction is a low hanging fruit for Finland with significant CO2 reduction, indoor air improvement and aesthetic potential, but change in the construction industry is painfully slow.”
—Antti Mäkinen, Chair, Stora Enso


Potential to abate emissions in Housing (~35% of global GHG emissions) by shifting to wooden construction and net-zero living and energy solutions.

>€900 billion projected global market by 2030 driven by regulatory push. Within the EU, Fit-for-55 forcing more stringent requirements on energy efficiency both for new and existing buildings.

The total export potential for Finnish net-positive living products and services is from €9 billion to €12 billion by 2035, based on the country’s current exports and market expansion for green alternatives that are projected to grow at a 10%-20% CAGR until 2035 (vs. conventional by only 2%-5%).

Moreover, the Moonshot has a significant handprint potential. For example, within wooden construction, a cross-laminated timber (CLT) frame has a carbon handprint of ~280 kg CO2 per cubic meter compared to a concrete frame (carbon footprint of CLT ~200 kg CO2 / m3 vs. ~480 kg CO2 / m3 for concrete frame) while storing 800-900 kg CO2 per cubic meter.


Finland has a lasting right-to-win as one of world's most forested (~75% of land area) and digitally advanced country (#1 in EU's Digital Economy and Society Index).


The Moonshot brings together housing sector players (providers of wooden building materials, constructors, and energy solutions providers) to create a holistic net-positive living offering.


  1. Ensure world-leading know-how in net-positive architecture and wooden construction
  2. Accelerate domestic demand through public-sector procurement, zoning, and urban planning
  3. Coordinate the net-zero living industry through a Center of Excellence to accelerate the exchange of ideas, drive innovation, and facilitate coordination among corporate, academic and research organizations

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Photo by PLP Architecture, Smith & Wallwork Engineers, and Cambridge Centre for Natural Material Innovation