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About Auto AI by BCG X
Offering capabilities that can’t be found anywhere else in the industry.

From manufacturers and suppliers to dealers and service providers, players in the automotive and trucking industry can be left frustrated when looking for meaningful ROI from artificial intelligence implementations. BCG helps companies across the entire industry realize clear competitive advantage through AI. Our customized Auto AI solutions, powered by BCG X, focus on value, speed, and scale and are guided by proven use cases—enabling more resilient supply chains, double-digit savings in incentives spend, and strong margin gains.

Use Cases

Our Approach to AI in the Automotive World

BCG’s experts on AI and the auto industry leverage a full stack of end-to-end delivery capabilities to meet the client’s exact business challenge and has successfully developed customized automotive and trucking AI solutions for a variety of use cases, including:
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Conversion rate engine
to measure promotions and campaign effectiveness against competitors.
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Pocket configurator
to provide customers with driving statistics and recommend future model configurations.
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Cross-selling advisor
to align customer needs with profitability, enabling effective cross-selling at the point of sale.
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Micro-market intelligence
to improve dealer performance and increase sales volume.
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Factory footfall
to anticipate supply chain disruption through production facility observation.
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Build-to-stock optimization
to support dealer's stock vehicle purchase decisions and match local demand.
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OES aftersales inventory optimization
to increase inventory turn rates and reduce working capital and logistic costs.
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Warranty and lifecycle clustering
to identify root causes and reduce time until corrections are implemented.
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OES quality improvement manager
to optimize production parameters and reduce scrap.

A Passion for Data and Cars: The Story of Auto AI by BCG X's Creation and Impact

In the automotive industry, it is notoriously tricky to set sales prices, let alone make real-time adjustments. Auto AI by BCG X is an advanced analytics solution for automotive and trucking manufacturers, suppliers, and dealers that crunches ever-changing data points on a micro-market level; it then uses machine learning to simulate the impact of price changes on sales volumes. Auto AI can also inform strategies for inventory management and volume allocation.

Watch BCG X’s Andrej Levin explain how his own childhood passions led to the creation of Auto AI and how the industry is already benefiting from our transformative offering.

Benefits

Auto AI’s Equation for Success

BCG teams orient a full stack of capabilities to the client’s exact business challenge and build innovative solutions that position the company for early value and sustainable results.

Auto AI Equation

Impact

Our Clients’ Success with Automotive AI

Tackling Changing Customer Demand with Digital Transformation

BCG X and AWS have teamed up with BMW to implement and scale a critical automotive AI transformation built with customer centricity at its core.

Impact example | Auto AI

BCG helped a global OEM build and deploy a dynamic spare-parts pricing platform, enabling the client to react faster to market changes. The platform allows the client to set optimal prices at the individual SKU level by leveraging internal and external data and state-of-the-art analytics. By implementing this approach, the client’s EBIT on spare parts increased by 2 percentage points.

2pp
EBIT increase
Impactt example | Auto AI

The resource-intensive option management system at a multinational parts manufacturer was too complex, leading to eroding margins. BCG created a solution that used multidimensional data to improve forecast data by 25% and extended forecasting timeframes to 24 months.

25%
improvement in forecast data
Impact | Auto AI

BCG helped a global car manufacturer develop a fully integrated, customer-centric, build-to-stock sales platform. The solution blended analytics and business insights to recommend vehicle configurations that would provide dealers and national sales companies faster turnover rates and higher profit margins.

30%
reduction in days on lot

Our Experts

Meet Our Auto AI Leaders

Working closely with our technology and services partnership ecosystem, our Auto AI team helps clients with their auto analytics transformation, uncovering solutions that lead to more value from AI. Here are some of our experts on AI in the automotive and trucking industry.

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Andrej Levin

Managing Director & Partner

Hamburg

nico-geisel.jpg

Nico Geisel

Managing Director & Partner

Munich

Amir-Kolton.jpg

Amir Kolton

Managing Director & Partner

Miami

Jonas Hiltrop

Jonas Hiltrop

Managing Director & Partner, BCG X

Zurich

Tobias-Schmidt.jpg

Tobias Schmidt

Managing Director & Partner

Hamburg

Latest Thinking

Our Insights on Auto AI by BCG X

The Future of Auto Sales

The Future of Auto Sales

The auto industry has innovated the car—but how will generative AI disrupt the customer experience? At CES 2024, BCG's Andrej Levin moderated a conversation with industry experts on the impact of AI and direct-to-consumer models.

Learn More
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