Artificial Intelligence

Digital, Technology, and Data

Scaling artificial intelligence can create a massive competitive advantage, but it’s not enough to invest in cutting-edge technologies and algorithms. You need to rewire decision making and operations to extract value—and invest in human capabilities to make it stick. At BCG, we refer to this as AI at scale—also known as AI @ scale.

The pioneers of AI @ scale—the companies that have scaled AI across the business and achieved meaningful value from their investments—typically dedicate 10% of their AI investment to algorithms, 20% to technologies, and 70% to embedding AI into business processes and agile ways of working. In other words, these organizations invest twice as much in people and processes as they do in technologies.

When companies underinvest in people and processes, they quickly lose momentum with artificial intelligence. That’s because it’s deceptively easy to launch a series of successful AI @ scale pilots. Without the right approach and focus on change management strategy, it’s nearly impossible to achieve AI at scale across the business.

Me, Myself, and AI: A Podcast on Artificial Intelligence in Business

We speak with leaders who have achieved big wins with artificial intelligence in their companies and learn how they did it. Hear from executives at Lyft, Google Cloud, and others, on what they consider the keys to their success.

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Make the Most of Your Relationship with AI

In order to achieve significant financial benefits from their machines, companies will have to look beyond automation—and focus instead on learning and organizational transformation. A symbiotic relationship is necessary, where companies don't just teach machines what humans already know; they deploy whatever human-machine interaction the situation calls for, adapting as needed to changing context, circumstances, and scenarios.

Explore Our AI Products

Our AI consulting team and industry experts ensure that clients have the full range of expertise to drive a company-wide transformation and achieve ROI on AI. Our AI @ scale approach—built on lessons from hundreds of client engagements—is to think big, start small, and grow fast. With this framework, companies see their AI ROI quickly—deliver results in weeks or months, rather than years.

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Our AI Work with Clients

Revolutionizing the Perfume Industry with AI

Scentmate breaks into new markets for Firmenich by using digital technologies, including AI and machine learning, to meet the fragrance needs of entrepreneurs and independent brands.

At H&M, AI Stands for Amplified Intelligence

Arti Zeighami, former chief data and analytics officer for H&M Group and current director and partner for BCG GAMMA, explains how H&M went from a digital laggard to an AI industry leader—in just three years.

Zoetis' Vision for Veterinary Practices

How BCG helped Zoetis build its data and digital analytics capabilities to support its AI-powered, decision-making solution.

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An Artificial Intelligence Services Leader

BCG was named a leader in AI service provider in Q4 2022 in The Forrester Wave™: AI Service Providers, Q4 2022. Find out why.

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More Insights on AI at Scale

AI Empowers Employees, Not Just Companies

Our recent survey shows that using artificial intelligence at work benefits both organizations and employees. Increasing employee awareness, trust, and understanding of AI further enhances its value.
Responsible AI for an Era of Tighter Regulations

Get a jump on new requirements, including the upcoming European Union (EU) AI Act, by adopting BCG’s Responsible AI Leader Blueprint.
Responsible AI Is About More Than Avoiding Risk

A new study by BCG and MIT Sloan Management Review finds that treating responsible AI strictly as a way to avoid AI failures is incomplete. Responsible AI leaders take a broader, more strategic approach that generates value for the organization and the world around them.
BCG’s AI Code of Conduct

At BCG, we lead with integrity—and the responsible use of artificial intelligence is fundamental to our approach. We aim to set an ethical standard for AI in our industry, and we empower our clients to make the right economic and ethical decisions.
The Artificial Intelligence Database

BCG and WIRED have created an AI database to tell the story of how artificial intelligence is shaping business today and in the future.
The Rapidly Changing AI Landscape

Dylan Bolden and Neeraj Aggarwal discuss what matters most for companies looking to harness the full power of AI and what it will take to reap the greatest returns on AI investments.
In Her Ellement: Conversations With Women in STEM

We are amplifying the voices of women who are rocking the digital boat. Tech leaders from Google, Starbucks, Women Who Code, Fairygodboss, and more talk to BCG about allyship, unconventional career paths in tech, empowerment, and lessons learned.
Ten Guidelines for Product Leaders to Implement AI Responsibly

In this new resource co-developed by BCG and Microsoft, learn how these individuals—who are at the center of innovation and product development—can chart a course for deploying the technology ethically.
Why People and AI Are Good Business Partners

What happens when the data-driven capabilities of AI are combined with human creativity? Exploring this futuristic collaboration, Shervin Khodabandeh, BCG managing director and senior partner, shares how to redesign companies so that people and machines can learn from each other.
Customer Experience in the Age of AI

Customers have come to expect personalization. Brands should start with the messaging and use data as fuel to power an “intelligent experience engine.”
BCG Executive Perspectives, Edition 35: Artificial Intelligence: Ready to Ride the Wave?

BCG Executive Perspectives offer insights on global topics that matter most to leaders in the public and private sectors. Explore these topics and read the latest thinking from BCG's experts below.
Reimagining the Future of Business and Tech with Kai-Fu Lee

AI expert and author Kai-Fu Lee shares his views on the intersection of human cognition and artificial intelligence with the BCG Henderson Institute’s imagination expert Martin Reeves.
Five Rules for Fixing AI in Business

Companies struggle to use AI to improve the way their businesses operate, a challenge that can be mitigated by following five rules.
The Hidden Cultural Benefits of AI

A new study by GAMMA, BHI, and MIT-SMR suggests a counterintuitive key to morale and organizational effectiveness: robots.
Use AI to Measure Emissions—Exhaustively, Accurately, and Frequently

Despite good intentions, companies say they are struggling to cut their emissions in line with targets. Their inability to measure appropriately is the leading roadblock.
AI Has Launched a $200 Billion Revolution in Content Personalization

Companies looking to make a step change in customer and consumer engagement should investigate this powerful new technology now.
Why Tech Needs Women to Change the World

On this episode of "The So What from BCG," Detroit Office Leader Neveen Awad explains why we need women in tech and shares insights from her own journey.

Explore more of our latest thinking on Artificial Intelligence

Our AI consulting team and industry experts ensure that clients have the full range of expertise to drive a company-wide transformation. Meet some of our AI strategy and AI @ scale experts.