Digital Marketing

Digital Marketing

In an ever-changing world, consumer needs and expectations are rapidly evolving. And digital marketing organizations must understand these shifts, and respond quickly to them. BCG helps companies develop the human and technical capabilities that foster speed, precision, and growth.

Digital channels are essential social and economic infrastructure. COVID-19 accelerated this trend, as consumers moved online at an unprecedented rate and digital became—as it will remain—a critical enabler of business continuity. Not surprisingly, CMOs are under increasing pressure to boost the performance of their digital marketing strategy and capabilities.

The key is to be bionic, leveraging the right mix of human and technical enablers: the skills, processes, marketing analytics, KPIs, and ways of working that create value and growth. With so many pieces to fit together, finding the ideal framework for digital marketing might seem like an impossible goal. But it can be done.


BCG’s Digital Marketing Consulting Services

By taking a bionic approach, we help identify, develop, and implement all the components for digital marketing transformation. We work with clients to define outcomes—and build an agile, integrated, sustainable foundation for achieving them.

We can do this because our expertise spans the breadth of strategy, technology, and digital optimization:

Digital Marketing Strategy

Marketing Technology

First-party data

Vendor Evaluation

Acceleration and Optimization

A Foundation for growth


Our Experience in Digital Marketing

BCG’s digital marketing consultants have tackled challenges across industries. We combine experience in traditional marketing with deep knowledge of the models, technologies, and platforms that support—and shape—digital marketing strategy.

We also leverage proprietary BCG tools:

  • Marketing Catalyst is a cloud-based platform that helps companies make data-driven decisions in allocating their marketing budget. It unleashes the power of analytics, giving leaders a fact-based lens—and insight on likely short- and long-term returns—as they choose among the many channels and initiatives in which they can invest.
  • Lighthouse by BCG is a data and analytics platform that helps companies understand, and respond to, rapid shifts in demand. It captures real-time signals from thousands of sources to support next-generation forecasting—so companies can turn intelligence to action, optimizing their marketing strategies and resource allocation in volatile times.
  • MAKER’s mission is to build capabilities instead of dependencies—to provide companies with the digital tools, knowledge, and resources that let them take control of their digital marketing transformation. Powered by the depth and experience of DigitalBCG practitioners, MAKER fosters self-sufficiency, emphasizing the upskilling and enablement that, over time, lets us step aside. And lets our clients keep moving ahead.

How BCG Delivers Impact in Digital Marketing

We partner with the world’s leading brands on all facets of digital marketing, with a particular focus on data-driven marketing and marketing analytics. Some of our recent collaborations include:

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Meet BCG’s Digital Marketing Consulting Experts

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