Our Latest Thinking on Customer Insights

Many companies lack reliable customer data and have insufficient insights into customer behavior. Explore BCG’s latest thought leadership on customer insights for underexplored growth opportunities for your business.

Featured

Consumer Insights in Brazil

Consumer Sentiment

Priorities-for-CSuite-2022-image.jpg

Priorities for the C-Suite in 2022

CEOs heading into the new year face complex disruptions—climate change, rapid advances in technology, the ongoing pandemic, and dramatic shifts in consumer behavior, to name a few. Where should leaders focus? BCG experts share their thoughts on an agenda for the year ahead.

Inflation | Collection | Hero Gradient

Our Insights on Inflation

Explore BCG’s insights on how to navigate today’s inflationary environment while building competitive advantage for tomorrow.

Customer Experience

Customer Journey

Customer Demand

Getting to the Heart of Why Consumers Choose What They Do

Two BCG experts share how Demand Centric Growth helps you throw out your preconceived notions of what drives the market and step back to take a fresh look at the facts.

Customer Data in Emerging Markets

Four Myths and Misunderstandings about Doing Business in Africa

International businesses are missing out by underestimating Africans, making costly assumptions about diversity, preferences, and buying power. BCG Consultant Nomava Zanazo shares what companies need to know to succeed on the continent.

Customer Data in Global Markets

protected by reCaptcha

Subscribe to our Customer Insights E-Alert.

Customer Insights

SUBSCRIBE