Leaders should look to leverage their investments in AI as they weigh innovation spending against a renewed focus on cost, says BCG’s Priya Chandran.
Featured Insights
Biopharma
Video
January 21, 2025
Striking the Right Balance in Biopharma
Article
February 20, 2025
Demand-centric growth is a proven, data-based methodology that enables brand marketers to identify the most promising sources of growth. Applying it in biopharma can create significant value.
Article
February 18, 2025
The industry’s ability to unlock the next wave of innovation and to continue its strong record of shareholder returns is at risk.
Article
January 29, 2025
Biopharma marketers embracing omnichannel, AI, personalization, and analytics are building real competitive advantage, increasing effectiveness, and reducing costs.
Article
December 5, 2024
The US biosimilars market is experiencing strong growth as regulations evolve and physician confidence in these products grows. But market patterns are changing.
Next-Generation Commercial Models
Article
April 12, 2023
The Team B approach involves assembling an independent cross-functional team to conduct rapid reviews of launch plans and market conditions for new pharmaceutical products.
Article
December 5, 2024
Biopharma companies can leverage new sources of patient data and technology to create more personalized patient experiences that have the potential to deliver better health outcomes.
Bold Advances in Health Care
Article
March 19, 2025
Bausch + Lomb CEO Brent Saunders talks about his leadership philosophy and how the company is excelling in such an innovation-focused industry.
Interview
September 12, 2024
The global biopharma company’s chief data and technology officer discusses its initiative to inject digital capabilities across the value chain and the importance of prioritizing patient outcomes.
Interview
July 18, 2024
Mike McDonnell explains how the global biotech is charting new paths to patients via Fit for Growth, its corporate transformation initiative.
Interview
February 12, 2024
Chief Digital and Technology Officer Lidia Fonseca explains how Pfizer is leveraging digital and data across the value chain and the biggest wins so far.
Book
Personalized: Customer Strategy in the Age of AI
Personalization is a $2 trillion opportunity. BCG's new book offers a playbook for unlocking digital transformations to capture your share of this personalization prize.
Health Care Payers, Providers, Systems, and Services
Article
January 6, 2025
In the health care industry, women have achieved gender parity at nearly all levels—except CEO. What can be done to break the glass ceiling?
Video
January 21, 2025
How M&A Can Foster Innovation in Health Care
To spur innovation and compete for products in the early ideation phase, companies should set aside funding for acquisitions, licensing, and partnerships, says Baxter's John Ranz.
Article
January 30, 2025
Payers that outsource their business processes can quickly advance their capabilities to elevate operational efficiency and competitive advantage while reducing costs.
While digital, data, and AI have extraordinary potential to revolutionize our global health care systems, they have yet to deliver a transformative impact. How can the public and private sectors accelerate progress?
Article
October 2, 2023
The latest technologies hold tremendous promise for health care, but they also pose significant challenges. Not all organizations are prepared to take advantage of the tech trends.
Medical Devices and Technology
Article
March 18, 2025
As the regulatory burden in medtech grows, a structured approach to using generative AI can provide dramatic gains in efficiency, accuracy, and other key metrics.
Article
January 7, 2025
Leading companies are applying generative AI to make marketing processes faster and cheaper, while creating messages that are more personalized and effective.
Article
July 3, 2024
The number of ESG regulations continues to grow. Leading medtech companies are going beyond merely complying to gain competitive advantage.
Article
February 22, 2024
By developing products for a broader base of patients and markets, medtech companies can improve health outcomes, generate business advantages, and contribute to healthier societies overall.
Global Health
Article
November 18, 2024
Extreme weather events such as cyclones and floods will drive increases in the incidence of sickness and death from malaria in Africa, according to a new study.
Article
January 4, 2024
BCG conducted a study of more than 70 organizations—including philanthropies, multilateral development banks, government agencies, nongovernmental organizations, private sector actors, and others—to understand how key stakeholders are approaching the climate-health challenge.
Video
December 4, 2023
Human Health Depends on Planetary Health
Too often is it taken for granted that the environment is a massive determinant of human well-being. Putting health at the center of our climate discussions is critical.
Article
May 16, 2023
The biopharma industry faces demands for more action to address health inequities. We provide a guide and tools to help companies integrate equity across the product lifecycle.
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Biopharma
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