Meet Our Customer Insights Consultants and Leaders

BCG has more than 45 customer insight consultants across 50 markets. They, along with industry experts, use our unique methodology to help leading companies and organizations turn their customer insights into actions that deliver value. Here are some of our leaders and experts on this topic.

Global Leadership

  • Leads BCG Customer Demand & Innovation globally
  • Marketing effectiveness and efficiency
  • Return on marketing investment
  • Brand strategy and architecture
  • Consumer marketing
  • Marketing strategy
  • Brand management
  • Corporate strategy

Featured Experts

  • Leads BCG's Consumer and Global Advantage practices in Brazil
  • Leads BCG's Center for Customer Insight in Latin America
  • Specialist in marketing and sales, organization design, globalization, and corporate governance
  • Consumer and brand strategy
  • Transformation in B2B
  • Tools and analytics
  • Brand vision and positioning
  • Consumer products
  • Retail
  • Apparel and accessories
  • Travel and tourism
  • Consumer
  • Retail
  • Digital transformation
  • ZBB (zero-based budgeting)/cost in consumer products
  • Consumer goods and retail
  • Demand-centric growth
  • Brand strategy
  • Purchasing cost optimization
  • Demand-centric growth
  • Consumer insight
  • Travel and tourism
  • Airline operations
  • Store operations
  • Cost of goods sold
  • Go-to-market in emerging markets
  • African consumers
  • Big data and advanced analytics
  • Globalization
  • Social impact
  • Transformation
  • Demand Centric Growth ®
  • Consumer insights
  • Marketing
  • Retail/restaurants
  • Pricing/price management
  • Customer insights
  • Marketing
  • Net revenue management
  • Change management
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Customer Insights