Meet Our Customer Insights Consultants and Leaders

BCG has more than 45 customer insight consultants across 50 markets. They, along with industry experts, use our unique methodology to help leading companies and organizations turn their customer insights into actions that deliver value. Here are some of our leaders and experts on this topic.

Leads BCG Customer Demand & Innovation globally
Marketing effectiveness and efficiency
Return on marketing investment
Brand strategy and architecture

Consumer marketing
Marketing strategy
Brand management
Corporate strategy

Leads BCG's Consumer and Global Advantage practices in Brazil
Leads BCG's Center for Customer Insight in Latin America
Specialist in marketing and sales, organization design, globalization, and corporate governance

Consumer and brand strategy
Transformation in B2B
Tools and analytics
Brand vision and positioning

Consumer products
Retail
Apparel and accessories
Travel and tourism

Consumer
Retail
Digital transformation
ZBB (zero-based budgeting)/cost in consumer products

Consumer goods and retail
Demand-centric growth
Brand strategy
Purchasing cost optimization

Demand-centric growth
Consumer insight
Travel and tourism
Airline operations

Store operations
Cost of goods sold
Go-to-market in emerging markets
African consumers

Big data and advanced analytics
Globalization
Social impact
Transformation

Demand Centric Growth ^®
Consumer insights
Marketing
Retail/restaurants

Pricing/price management
Customer insights
Marketing
Net revenue management
Change management

Customer Insights

SUBSCRIBE