EL PUBLICISTA
Marketing y GenAI
La inteligencia artificial clásica y el aprendizaje automático llevan muchos años siendo una parte esencial de la actividad de marketing. La verdadera diferencia ahora reside en la popularización de nuevos modelos de IA llamados Large Language Models (LLM) que representan la Inteligencia Artificial Generativa, abriendo múltiples posibilidades para el marketing.
Bloomberg
Europe’s Battle Against Carbon Goes Global
In Bloomberg, BCG’s Tim Figures explains that the EU’s Carbon Border Adjustment Mechanism (CBAM) will have strategic and financial implications for businesses around the world—even those who are not impacted right away. CBAM, which requires importers from six carbon-intensive industries to start reporting on their emissions, marks the first step in the EU’s accelerated push to become the first climate-neutral continent. Even during the transitional phase before any taxes are put in place, CBAM will force producers in exporting countries to put a bigger focus on their carbon footprint, says Figures.
The Business Times
Healthier SG: From Enrollment to Execution
Writing in The Business Times, BCG’s Prasanna Santhanam and Alan Ong explain how Singapore can realize the full potential of its new “Healthier SG” program, which aims to shift the health care system’s focus from treatment to prevention. To deliver the best value to patients, Santhanam and Ong assert that public health care clusters must holistically transform their clinical and operational processes and implement adjustments to back-end functions like technology and finance. “The potential benefits of Healthier SG are significant, in terms of both more sustainable health care spending and better health outcomes,” note the authors.
Fortune & Australian Financial Review
There’s a Time and Place for Generative AI
Fortune and the Australian Financial Review highlight a recent study from BCG, Harvard Business School, MIT Sloan School of Management, the Wharton School at the University of Pennsylvania, and the University of Warwick. The study determined that around 90% of BCG consultants improved their performance when using OpenAI’s GPT-4 for creative ideation. However, performance faltered when it was used for problem solving, with participants performing 23% worse than those who did not use the tool. BCG’s North America Chair, Sharon Marcil, tells Fortune that companies “need to embrace GenAI now to develop the muscle,” but cautions that leaders must be responsible for ensuring the technology is used in the right way and for the right tasks.
CNN International
Economic Uncertainty Puts a Premium on Resilience
On CNN International’s Quest Means Business, BCG’s Global Chair Rich Lesser explains that increased uncertainty caused by geopolitical tensions and inflation have put a premium on resilience. Although he believes that the US is headed toward a soft economic landing, Lesser says that business leaders must be prepared to deal with the hard challenges that come along with it.
The Economic Times
India’s Manufacturing and Sourcing Advantage
In The Economic Times, BCG’s Ravi Srivastava notes that as many global companies reconfigure their manufacturing and sourcing strategies due to geopolitical uncertainty, India is emerging as a future export manufacturing powerhouse. A BCG report found that exports from India to the US increased by $23 billion—a 44% rise from 2018 to 2022. “For the past two decades, we have heard talk of India’s potential in manufacturing, often with a lingering question mark. Now, it seems that many of the pieces of the puzzle are falling into place,” Srivastava says.
Forbes
It’s Time to Optimize Work for Both Productivity and Joy
In her column for Forbes, BCG’s Deborah Lovich urges managers to optimize their teams’ operations in a way that drives both joy for employees and value for the organization. Data-driven insights are needed to inform this optimization and to help companies understand what employees are doing, how they do it, and whether there are alternative ways to do it. To get these insights, Lovich tells leaders, “I hope you’re digging deep into the nature of the work your teams are doing—and doing all you can to optimize the work for both productivity and joy.”
Europa Press | Portal TIC
La IA generativa en Call Centers generará ahorros de hasta un 60%, según BCG
La consultora estratégica Boston Consulting Group estima que las herramientas de Inteligencia Artificial generativa conllevarán unos ahorros de hasta un 60 por ciento para 'call centers' de venta y atención a clientes, añadiendo un "valor diferencial" respecto a otras tecnologías utilizadas anteriormente gracias a un "alto de grado de calidad" y a su capacidad para "estandarizar la experiencia con el cliente sin perder la posibilidad de ofrecer un alto grado de personalización" apunta Jesús de la Herrán, Managing Director and Partner de BCG.
Bloomberg
No Tradeoff Between AI Tech and Talent
In an interview with Bloomberg, BCG’s Mai-Britt Poulsen explains that continued investment in people and processes is the key to unlocking value from generative AI in the workplace. Although AI has the potential to alter the recruiting landscape, many companies are just as interested in upskilling their workforce to utilize new technology as they are in hiring new talent. “With generative AI, many companies are asking what are the skills that we need going forward and how do we upskill? Tech is becoming more and more important, but so is talent,” she says.
Australian Financial Review
Five Ways to Beat the Odds on Digital Transformation
In a guest column for Australian Financial Review, BCG’s Michael Schniering explains how companies that succeed in creating competitive advantage with digital, data, and AI triple their shareholder returns. However, BCG research has found that up to 70% of digital transformations fail to deliver on their objectives. Schniering outlines five ways to avoid this outcome. “By moving beyond the ‘what’ of digital transformation and focusing on ‘how’ to deliver, your next effort could be one of the 30% that succeed,” he writes.
The National
Global Wealth to Rebound by 5% in 2023
In The National, BCG’s Markus Massi and Mohammad Khan explain that despite declining by 4% in 2022, global wealth is expected to rebound in 2023 by 5% to reach $267 trillion. BCG research has found that an improving macroeconomic outlook, combined with strong growth in Asia-Pacific and the Middle East, contributed to this year’s wealth rebound. “Growth in financial wealth in emerging markets is expected to outperform developed markets until 2027,” notes Massi.
Forbes
Flexible Working Models Increase Employee Satisfaction
In Forbes, BCG’s Deborah Lovich encourages managers to have open conversations with their teams about hybrid working models and to experiment with different options until they find what works best for them. A BCG survey of more than 1,500 office-based workers around the world found that the closer the working policy is aligned to the specific dynamics of a team and its workload, the greater the employee satisfaction. “Bring it down to the team level, know your work, know your team, and don’t be afraid to experiment with different models,” Lovich says.
Bloomberg & Australian Financial Review
$18 Trillion Needed to Finance the Energy Transition
In Bloomberg and the Australian Financial Review, BCG’s Maurice Berns explains that most of the tools needed to bring the world’s energy system to net zero are already available, and urges governments and the private sector to work together to lower the cost of investing in renewables. A BCG report found that there is an $18 trillion investment gap needed to finance the energy transition, with electric grids requiring just as much investment as building new solar and wind capacity.
Live Mint
Enhance Board Effectiveness to Acquire a Competitive Advantage
In a coauthored guest column for Live Mint, BCG’s Abheek Singhi outlines four key ingredients to enhance the effectiveness of a company’s board. By ensuring clearly defined roles, diverse composition, effective meeting schedules, and members who are contextually familiar with the company, boards can become a source of competitive advantage in today’s volatile work environment. “Today’s board is not just a regulatory requirement, but can be a strategic asset for the company,” writes Singhi.
Gulf News
Early Movers Will Have Clear Advantages in Gulf’s Green Hydrogen Push
In a guest column for Gulf News, BCG’s Erich Suess and Javier Doblas explain that as Gulf Cooperation Council (GCC) countries undertake some of the world’s most advanced low-carbon hydrogen projects, banks that help fund these ambitious projects will gain a clear early-mover advantage. The authors state that, as early movers, banks should proactively act as ecosystem enablers and establish relationships across the value chain by bringing together key stakeholders, “actively helping to create, shape, and win future opportunities.”