Realize the Potential of Digital Marketing

The constant evolution of media is changing the way consumers interact with brands. To respond to this change and capture its potential, marketers must fundamentally reboot their strategies, organizational structures, and ways of working. Here’s how.

The Digital Marketing Revolution

Classic marketing techniques have no place in the digital age. It’s time to accelerate organizational change.

To learn more about digital marketing, read the BCG report: The Digital Marketing Revolution Has Only Just Begun

Mastering the Art of Personalization

Personalization is more than a perk—it’s an imperative. Done right, personalization can increase growth rates by 6-10%. To achieve these results, brands must orchestrate conversations at an individual level with each customer, in the right channel and at the right time.

The Digital Go-to-Market Transformation in B2B and B2C Companies

We are in the midst of the biggest change in go-to-market and commercial functions in the last 100 years. Consumers and companies learn about—and purchase—products and services in vastly different ways than they ever did previously. BCG’s Rich Hutchinson explains what marketers in B2Bs and B2Cs alike can do to compete in this changing world.