The Dividends of Digital Marketing Maturity
Advertisers that raise their digital game report cost savings of up to 30% and revenue increases of as much as 20%.
Marketing and sales functions face critical challenges and opportunities, with personalized customer experiences becoming the norm. Explore BCG’s latest marketing and sales thought leadership to learn what the future of digital marketing means for your business.
Advertisers that raise their digital game report cost savings of up to 30% and revenue increases of as much as 20%.
Classic marketing techniques have no place in the digital age. It’s time to accelerate organizational change.
“Camera marketing” using augmented reality is a fast-rising wave. Marketers need to move quickly.
Catalyst is a platform designed to help marketers allocate their budget over 50 or more brands in 100 countries. Learn how it fills a void in the marketer’s toolkit, and how it can help your company take its ROI to the next level.
Personalization is more than a perk—it’s an imperative. Done right, personalization can increase growth rates by 6% to 10%. To achieve these results, brands must orchestrate conversations at an individual level with each customer, in the right channel and at the right time.
Brands that create personalized experiences for customers are already seeing rapid revenue increases. The 15% of companies that really get personalization right will capture a disproportionate share of future profits.
Consumers increasingly expect their banks to approach them with helpful offers—without being intrusive. Welcome to the next digital challenge.
Centralizing demand generation and lead management is a good strategy, but don’t underestimate its potential to transform your go-to-market approach and support capabilities.
B2B companies need to transform the way they engage customers, use data and technology, structure their organizations, and acquire new skills.
B2B mobile leaders are already building stronger, deeper, and more lasting customer relationships that will make it difficult for laggards to regain lost ground.
B2B marketing leaders are not only rapidly following as their customers move online, but also dramatically transforming their marketing functions into digital- and data-driven machines.
Automakers need to refocus their retail efforts online—where the buyers are.
Digital B2B sales champions excel in seven specific areas, offering a useful guide for other companies looking to redesign their own B2B sales initiatives.
Most consumer companies spend big bucks to learn about their customers, but they don’t understand the return on that investment. Take four actions to fix the problem.
Despite the declining advantages of scale, global giants can compete against their smaller, nimbler rivals. But they need a new playbook.
The penetration of this automated process in Asia-Pacific digital advertising markets will almost double by 2020. Growth rates in several markets could easily accelerate.
A comprehensive BCG survey looks at the purchasing power, brand preferences, and shopping patterns of Cuba’s consumers and foresees a market that will become increasingly attractive.
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