Brazil perspective

Black Week Consumer Sentiment 2022: What to Expect

Daniel Azevedo Cecilia Aureliano Flavia Gemignani Luisa Motta

Black Friday has already become part of Brazilians’ vocabulary. To understand the impact of the event in the Brazil calendar, BCG surveyed more than 2,000 consumers from all regions of the country, different social classes, genders and age groups. Our questions included the intention to participate in the event, category and channel preferences, sustainability, and beyond.