Products That Made Us

Customers value convenience and great service. It’s why Alfonso Abella and his team created Deep Customer Engagement AI by BCG X. Not only does it create happier, more engaged customers, it also increases the lifetime value of those customers by up to 40%. In this short video, Alfonso Abella explains how an AI-driven transformation meets the needs of both customers and the companies trying to help them

Fabriq Personalization AI by BCG X is an all-in-one solution built to power tailored marketing at scale, enabling marketers to deliver real-time, contextual customer experiences across every channel. In this video, the solution’s founder, Silvio Palumbo shares how his passion for baking parallels the art of data-driven personalization and reveals the secret ingredient behind truly impactful marketing campaigns.

In this video, Anne Kleppe explains why testing is key to minimizing risk as AI tools are scaled.

Banks often have access to rich data about their customers’ needs and preferences. But turning that data into actionable insights and personalized services is a complex challenge. This video explains how BCG X’s Stiene Riemer went about taming that complexity by creating Smart Banking AI. The results speak for themselves: A 30% reduction in costs and 15% less customer churn.

Pricing is a hugely powerful lever for business leaders. B2B pricing is often especially complex, with thousands of variations in product specifications as well as complex contracts and different sales channels. Customized AI engines can crunch these data sources to create precise price recommendations and also make rapid adjustments in line with changing market dynamics. This video explains why B2B Price AI by BCG X was created and explores the solutions it provides.

What will customers want, where will they want it, and how much will they be prepared to pay? These are questions retailers grapple with every day. Now, Merch AI by BCG X enables merchants to develop data-led strategies around their product selection and placement decisions. In this video, BCG X’s Nicholas Goad explains how his early experiences in his grandparents’ store led to a passion for helping retailers with inventory and pricing.

In the automotive industry, it is notoriously tricky to set sales prices, let alone make real-time adjustments. Auto AI by BCG X is an advanced analytics solution for automotive and trucking manufacturers, suppliers, and dealers that crunches ever-changing data points on a micro-market level; it then uses machine learning to simulate the impact of price changes on sales volumes. Auto AI can also inform strategies for inventory management and volume allocation.

Watch BCG X’s Andrej Levin explain how his own childhood passions led to the creation of Auto AI and how the industry is already benefiting from our transformative offering.