The Multiplier: BCG X’s Official Blog

Personalization optimizes individual experiences, but managing multiple marketing levers is complex. Learn how longitudinal experimentation is key for success.

Discover how BCG X's 10/20/70 strategy helps integrate satellite remote sensing into business intelligence, overcoming challenges and navigating uncertainties.

BCG expert, Matt Scharpnick, explores UX design for Generative AI, focusing on balancing user control and automation with insights from music platforms.

In the world of data and analytics, the ability to converse with data using natural language can seem almost like science fiction. But in this article, we highlight how we partnered with Scale AI on a real-life implementation of a generative AI (GenAI) solution to enable business users to access data using natural language, a technique known as text-to-SQL.

Digitization is fueling innovation in the industrial manufacturing production process, leading to high quality standards and increased efficiency.

BCG X shares insights on blending Generative AI's innovation with Predictive AI's analytics to boost business performance and drive transformation.

To support the rise of autonomous agents, BCG X created AgentKit, a framework for developers to build agent applications. Learn about this AI revolution here.

Why Generative AI enables a leap forward in the automotive customer experience.