MCP is like a USB-C port for AI agents—a standardized link that greatly reduces the headaches of connecting large language models to tools and data.
BCG’s Partnership with Salesforce
BCG partners with Salesforce to drive large-scale transformations across marketing, sales, and service—aligning practical business strategies with operational execution and embedding agentic AI. We help clients boost customer engagement, accelerate growth, and accelerate business impact with greater efficiency and measurable outcomes.
Bringing Our Expertise to Dreamforce
At Dreamforce 2025, BCG will explore how organizations are embracing AI and next-generation technologies, adapting to the evolving human and digital workforce, and preparing for the future of business.
Scaling AI Now
Organizations are shifting from experimenting with AI to using it to create impact. BCG uses its expertise and the proprietary IP from BCG X, the firm’s build-and-design division, to help clients scale agentic and AI capabilities across their Salesforce environment and technology stack. By embedding AI into marketing, sales, and service workflows, we help teams realize value faster and more sustainably. Our work doesn’t end there—we also help clients align AI with business goals, governance structures, and daily execution.
Reinventing the Operating Model
AI is reshaping how work gets done—and by whom. As the human and digital workforces combine, companies face new questions about structure, accountability, talent, and career paths. When agentic systems assume frontline roles, how do leaders identify and develop people for high-impact, senior positions? BCG helps clients reimagine jobs, reskill teams, and redesign organizations to thrive in this new era—grounded in trust, clarity, and a forward-looking workforce strategy.
The Future of Business
Agentic systems and GenAI are accelerating change across all sectors, compelling organizations to redefine how they serve customers, deploy talent, and capture value. BCG works side by side with clients to leave the organization upskilled and future ready. By combining industry insights with emerging technologies, we enable transformation that is sector-specific, scalable, and grounded in real outcomes.
Our Products and Solutions
By combining BCG’s wealth of expertise across industries and capabilities with the latest technology and advanced analytics, BCG X provides tailored, cutting-edge solutions that allow our clients to build a better tomorrow. See these solutions in action at the BCG X Innovation Hub at Dreamforce:
Fabriq Personalization AI by BCG X
Fast-track your customized marketing efforts with Fabriq Personalization AI’s personalization engine. Read more to find out how to unleash the power of data driven marketing.
Deep Customer Engagement AI by BCG X
By integrating AI in customer experience management, companies can increase customer acquisition, upselling & cross-selling and decrease churn.
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Conversational Commerce by BCG X
Conversational Commerce by BCG X uses generative AI to manage customer interactions across digital channels—seamlessly, at scale, and in real time. This enterprise-grade solution empowers organizations to increase engagement, lower service costs, and unlock better outcomes across industries, from healthcare to industrial goods.
Smart Banking AI by BCG X
The use of AI in financial services can enable banks to build deeper customer relationships by delivering bespoke solutions. Learn about Smart Banking AI by BCG X here.
Our Latest Thinking
Slideshow
June 26, 2025
Frontline employees have hit a “silicon ceiling,” with only half of them regularly using artificial intelligence tools, according to BCG’s global AI at Work survey. What can be done?
Article
August 4, 2025
CEOs and CHROs must cultivate a workforce that can adjust quickly to multiple future scenarios, one structured on talent superstars, AI, and upskilling.
Article
January 13, 2025
The convergence of AI-powered agents and innovative hardware will enable brands to deliver superior customer experience at a much lower cost-to-serve.
Dreamforce FAQs
What is Dreamforce?
Dreamforce is an annual conference that brings together the global Salesforce community for three days of learning and connection. The event features more than 1,500 sessions, including keynote speeches, roundtables, breakout meetings, hands-on training, and an expo hall—all celebrating customer success, trusted AI, and groundbreaking innovation.
Where does Dreamforce take place?
Dreamforce takes place Oct. 14-16, 2025, at Moscone Center in San Francisco. The event is also available virtually through Salesforce+.
Why attend Dreamforce?
Through hands-on, expert-guided training and other sessions, Dreamforce helps business leaders turn their AI vision into a clear plan of action for customer success. The event is tailored to sales and marketing professionals, IT administrators, developers, and Salesforce partners.
Who are the keynote speakers at Dreamforce 2025?
Speakers include Salesforce CEO Mark Benioff; entertainers such as Ellen Pompeo, Matthew McConaughey, and Rob Lowe; marketing, sales, and AI visionaries including DeepLearning.AI founder Andrew Ng; Starbucks chairman and CEO Brian Niccol; and Waymo co-CEO Tekedra Mawakana.
