BCG at Dreamforce 2024

Technological innovation, particularly breakthroughs in AI and GenAI, is revolutionizing marketing, sales, and customer service. Organizations need to transform or risk being left behind. This year, BCG is proud to be an Innovator Sponsor and Exclusive Partner of the CIO+ Experience at Dreamforce 2024, which will take place in San Francisco from September 17-19.

AI and GenAI technologies are playing an increasingly essential role in next-generation marketing, sales, and service. These technologies are transforming the entire marketing and sales landscape, from automating everyday tasks to unlocking seller effectiveness to reinventing business operations.

Through our partnership with Salesforce, BCG’s Salesforce Value Accelerator is uniquely positioned to help companies reap the benefits that come from incorporating groundbreaking AI and data-driven experiences into customer relationship management (CRM) solutions. As an Innovator Sponsor, we will share insights on what’s next for marketing, sales, and customer service innovation, offer guidance for turning AI magic into business impact, and help organizations envision a path to successful digital transformation in the age of AI.

Our Programming at Dreamforce

BCG PROGRAMMING AT SFMOMA

Join us to discuss the future of marketing, sales, and service in the age of AI. Explore our program and reserve your spot at the BCG Lounge at the Museum of Modern Art (SFMOMA).

Unlocking Growth: Personalization and Loyalty in the AI Era

September 17, 2024, 4:00-5:00 PM PT
Featuring: BCG's Mark Abraham
Additional Speaker: Aimee Johnson, Atypical AI, Athos Capital

In the age of AI, personalization and loyalty are among the most powerful levers for growth. True personalization will transform not only the customer journey but marketing as we know it. Join BCG's Mark Abraham, along side Aimee Johnson, former executive at Starbucks and Zillow, for an in-depth fireside chat exploring of the latest trends and strategies. Gain valuable insights on how to harness the full power of personalization to drive growth and customer engagement.

Unlocking Workforce Potential: Building AI Solutions Employees Will Embrace

September 18, 2024 4:00-5:00 PM PT
Featuring: BCG's Julie Bedard; Matthew Kropp; Deborah Lovich
Additional Speaker: Kevin Connell, OpenAI

Hear from BCG’s Matt Kropp, Debbie Lovich, and Julie Bedard, alongside OpenAI’s Kevin Connell how to deploy GenAI in ways employees will want to embrace. Engage in an in-depth exploration and actionable strategies to us GenAI to unlock employee value, customer value and business value at the same time. This immersive session includes a lively panel discussion and an open forum, inviting you to contribute your questions, ideas, and viewpoints.

VIRTUAL PROGRAMMING

BCG ON THE DREAMFORCE PROGRAM

Driving Accelerated Value Through Sales Cloud Transformation

Tuesday, September 17, 1:45 PM – 2:30 PM PT
Featured BCGer: Abheek Chanana
Additional Speaker: Marco Bill-Peter, Red Hat

Facing GTM or sales transformation challenges? BCG and Red Hat share how to overcome obstacles, optimize sales processes, and leverage sales and revenue clouds to boost productivity and pipelines.

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Mastering Digital Campaign Acceleration

Wednesday, September 18, 9:45 AM – 10:30 AM PT
Featured BCGer: Emmanuel Vuillequez
Additional Speaker: Jennifer Smith Brittain, Aflac

As technology expands marketing capabilities, organizations must adapt to engage customers. Join BCG and Aflac for an insightful session on transforming digital communication with SFMC.

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Leveraging GenAI to Transform Consumer Care

Wednesday, September 18, 10:30 AM – 10:50 AM PT
Featured BCGer: Mark Abraham
Additional Speaker: Isabelle Lafont, L’Oreal

Learn how L’Oréal, the industry-leading beauty company, is leveraging GenAI to reinvent the way they engage with consumers and transform their consumer care function

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Enabling Automation and Innovation Via Simplification

Wednesday, September 18, 12:15 PM – 1:00 PM PT
Featured BCGer: Benjamin Quirt
Additional Speaker: Erin Murawski, Vistra Corp.

Vistra is modernizing their GTM with a focus on CRM. Join BCG and Vistra to learn how they evaluated their brownfield transformation approach and delivered a new experience in just 8 weeks.

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CONNECT WITH US AT DREAMFORCE EXPLORE ALL PROGRAMMING

Bringing Our Expertise to Dreamforce

Marketing and Sales: Companies that win don’t just talk about customer experience—they sell and market in a way that engages and inspires customers. Our marketing and sales consultants help companies develop the right mix of human and technical capabilities that foster speed, precision, and growth.

Business Transformation: Successful business transformations are marked by three critical outcomes: sustainable value creation, step changes in capabilities, and sustained culture shift. BCG’s Salesforce transformation consultants accelerate performance and drive value creation, using a proven methodology tailored for business transformation.

AI: Fully embedded AI is one of the key attributes shared by future-built companies that excel across financial and nonfinancial measures. To advance sales and marketing maturity with AI, brands must understand best practices for deploying, integrating, and scaling AI solutions.

Digital, Tech, and Data: Our work with clients across the spectrum of digital, tech, and data helps businesses build for the future—not simply to make standalone digital improvements, but to intentionally combine human and technological capabilities.

Learn more about Salesforce Value Accelerator

BCG’s Partnership with Salesforce

BCG’s partnership with Salesforce accelerates clients’ time to value, reimagines CRM, and innovates the future of marketing, sales, pricing, and customer service.

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Our Products and Solutions

Alongside an extensive toolkit built upon our deep functional and industry-specific expertise, we integrate BCG X artificial intelligence solutions into Salesforce to accelerate value from CRM and go-to-market transformations and high-value use-case activations.

Deep Customer Engagement AI by BCG X

By integrating AI in customer experience management, companies can increase customer acquisition, upselling & cross-selling and decrease churn.

Fabriq Personalization AI by BCG X

Fast-track your customized marketing efforts with Fabriq Personalization AI’s personalization engine. Read more to find out how to unleash the power of data driven marketing.

Explore more products and solutions

More than 25 BCGers will be on the ground at Dreamforce 2024. Connect with our experts ahead of the event.

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BCG at Dreamforce

Our Programming at Dreamforce

Unlocking Growth: Personalization and Loyalty in the AI Era

Unlocking Workforce Potential: Building AI Solutions Employees Will Embrace

LinkedIn Live | Thursday, September 19, 9:00 AM- 9:30 AM PT

The CIO’s Guide to Transforming with AI

Driving Accelerated Value Through Sales Cloud Transformation

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