Governing how a company uses AI to build solutions, at what cost, and for what purpose demands a stronger CIO.
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Engage with BCG’s team of experts as they share their knowledge throughout Dreamforce, roundtable discussions, breakouts, and more.
BCG Thought Leadership at Dreamforce
Dreamforce 2026 is an opportunity to dream big and rethink how next-generation technology is transforming the future. BCG is a partner and guide as this exciting potential becomes reality.
The Future of Business
Agentic AI is creating a new era in business, one filled with unprecedented possibilities. This powerful technology automates processes, analyzes data, presents best plans of action, connects systems, and revolutionizes workflows. It also plays a rapidly expanding role in B2B sales, through augmented, assisted, and autonomous selling. This creates massive opportunities for seller gains and productivity uplifts. Companies that capitalize on AI’s evolution gain a decisive competitive advantage. But without the right roadmap, operating model, and organizational readiness, AI becomes fragmented and difficult to scale. BCG’s industry insights and technological expertise deliver the strategy and coordination to begin this business-wide transformation.
Reinventing the Operating Model
By pairing applied AI with extensive domain knowledge, we help clients in every sector deploy AI that aligns to their core business needs, drives efficiency, and delivers measurable outcomes. Our expertise and thought leadership are guideposts for managing the operating model changes needed to adopt AI at scale and ensuring that the people and processes companies rely on are on board as well. We partner with leaders to embed AI and agentic systems dependably throughout the organization and reliably change ways of working for the better.
Scaling AI Now
Agentic capabilities are creating a new landscape, and leaders must adapt with a vision for navigating the road ahead. BCG is a business integrator rather than a systems integrator, helping organizations connect practical strategy with operational execution through deep cross-functional and industry expertise. We help reshape B2B sales teams and roles to amplify their impact and break down silos between marketing, sales, and more. At the same time, BCG X brings proprietary IP and deep technical capability to help drive real value from AI and CRM investments. We combine BCG X AI solutions and Platinion’s tech platform expertise with Salesforce’s Agentforce platform to build scalable, outcomes-driven solutions across the Salesforce environment and technology stack.
BCG’s partnership with Salesforce accelerates clients’ time to value, reimagines the power of CRM, and innovates the future of marketing, sales, pricing, and customer service.
Our Products and Solutions
By combining BCG’s capabilities and wealth of expertise across industries with the latest technology and advanced analytics, BCG X provides tailored, cutting-edge solutions that allow our clients to build a better tomorrow.
Fast-track your customized marketing efforts with Fabriq Personalization AI’s personalization engine. Read more to find out how to unleash the power of data driven marketing.
By integrating AI in customer experience management, companies can increase customer acquisition, upselling & cross-selling and decrease churn.
Conversational Commerce by BCG X uses generative AI to manage customer interactions across digital channels—seamlessly, at scale, and in real time. This enterprise-grade solution empowers organizations to increase engagement, lower service costs, and unlock better outcomes across industries, from healthcare to industrial goods.
Healthcare Commercial AI by BCG X is a fully integrated solution that uses AI, patient analytics, and digital tools to modernize healthcare interactions.
BCG X auto AI solutions combines business and technology expertise to tackle challenges phased when implementing AI in the automotive industry.
Our Latest Thinking
Article
June 15, 2026
The gap between the progress on AI transformation that CMOs claim to have made and the changes they have actually instituted in their marketing systems is the story of 2026.
Article
June 9, 2026
As AI reshapes the economics of the technology sector, companies are rethinking organizational structures, operating models, talent strategies, and cost structures to compete with faster-moving AI-first rivals.
Article
June 8, 2026
As AI supercharges what business technology can do, CIOs and CFOs must work together to demonstrate the return on their companies’ IT investments.
Video
July 20, 2026
Understanding the Real Drivers of Revenue Growth
The solution is not necessarily to hire more sellers. Rather, it’s being ready with the right assets when customers need them, explains BCG’s Federico Fabbri.
Video
June 30, 2026
AI Adoption Starts with People
Lenore Lang of Salesforce and BCG’s Bryan Gauch discuss why leadership support, employee curiosity, and high-value use cases are key to successful agentic AI adoption.
Dreamforce FAQs
What is Dreamforce?
Dreamforce is an annual conference that brings together the global Salesforce community for three days of learning and connection. The event features more than 1,500 sessions, including keynote speeches, roundtables, breakout meetings, hands-on training, and an expo hall—all celebrating customer success, trusted AI, and groundbreaking innovation.
Where does Dreamforce take place?
Dreamforce will take place from September 15–17, 2026, in San Francisco, California. The event is also available virtually through Salesforce+.
Why attend Dreamforce?
Through hands-on, expert-guided training and other sessions, Dreamforce helps business leaders turn their AI vision into a clear plan of action for customer success. The event is tailored to sales and marketing professionals, IT administrators, developers, and Salesforce partners.
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