BCG-GenAI-website_homepage.jpg

Generative AI

The new wave of generative AI systems have the potential to transform entire industries. To be an industry leader in five years, you need a clear and compelling generative AI strategy today.

We are entering a period of generational change in artificial intelligence. Until now, machines have never been able to exhibit behavior indistinguishable from humans. But new generative AI models are not only capable of carrying on sophisticated conversations with users; they also generate seemingly original content.

Deploy, Reshape, Invent

Boost performance, transform core functions, and innovate at top speed. Part of a broader approach to AI and GenAI, BCG's DRI strategy helps drive substantial strategic value. Learn more about these three interconnected value plays from three BCG experts.

Deploy GenAI in Everyday Tools

Featured Expert: Julie Bedard
Your people need to get excited about how the latest tech can help them succeed. Our Deploy play gets employees using the technology as soon as possible—a critical first step towards realizing value from GenAI.

Reshape Critical Functions

Featured Expert: David Martin
End-to-end AI transformation is within reach—but if you think too small, you’ll come up short. Our Reshape play reimagines entire functions to deliver the cost savings and greater ROI that AI makes possible.

Invent New Business Models

Featured Expert: Beth Viner
With AI, innovation can move at a pace you’ve never seen before, bringing new products and businesses to your organization. Our Invent play is a chance to find growth opportunities that you may never have found otherwise.

 

The Expansive Power of Generative AI

What Is Generative AI?

What Can Generative AI Do?

How Is Generative AI Governed?

What Are the Types of Generative AI Models?

What Type of Content Can Generative AI Text Models Create—and Where Does It Come From?

How Is Generative AI Beneficial for Businesses?

What Are the Industries That Benefit from Generative AI?

How Business Leaders Can Get Started with Generative AI

Our Client Impact with Generative AI

Empowering an Insurance Leader Through GenAI

New York Life partnered with BCG to see how GenAI, coupled with transformational governance, could deliver exceptional experiences as well as efficiencies across the enterprise—furthering the company’s growth and advancement as an industry leader.

 
"Sparks flying"

BCG at Dreamforce 2024

BCG, as a Dreamforce GenAI leader and a Salesforce Alliance Partner, enables clients to reshape their marketing, sales, and service functions—and stay ahead of the competition.

Our Generative AI Products

" "

Deep Customer Engagement AI by BCG X

As part of Deep Customer Engagement AI by BCG X’s end-to-end customer transformation, our GenAI accelerators help clients revolutionize their customer service operations.

"ARTKIT Logo"

ARTKIT

ARTKIT is BCG X’s open-source toolkit for red teaming new GenAI systems, enabling data scientists, engineers, and business decision makers to quickly develop and launch fully reliable, enterprise-scale solutions.

Our Latest Generative AI Collaborations

 

Our Latest Insights on Generative AI

VIDEO

The Human Element of GenAI Transformation

Don’t view GenAI as solely a tech-driven transformation, argues BCG’s Iana Kouris. Improving adoptability means ensuring that the information is trustworthy and relevant to users.

Slideshow

AI at Work 2024: Friend and Foe

In the past year, workers’ confidence in GenAI has grown. So has their fear of job loss. Companies can address these dueling perspectives through deliberate thought and strategic action.

Meet Our Generative AI Experts

BCG’s generative AI experts have deep experience in AI technology, neural networks, generative models, the benefits of generative AI, and more. Here are some of our experts in generative AI.

Tech + Us: Monthly insights for harnessing the full potential of AI and tech.