BCG-Consultants mit Schwerpunkt Retail und Branchenexperten arbeiten weiterhin mit führenden Unternehmen zusammen, um Lösungen in den Bereichen End-to-End-Retail-Operations, Pricing-Zonen, Retail-Transformation etc. zu finden. Das sind unsere globalen und regionalen Leader in diesem Bereich.

Global Leadership

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  • Leads BCG's Consumer practice globally
  • Leads BCG’s Demand Centric Growth work globally
  • Leads BCG's work for sporting organizations
  • Global and business unit strategy in consumer goods
  • Innovation in consumer goods
  • Leads BCG’s global work in the retail sector and the Consumer Digital Task Force
  • BCG topic expert for grocery e-commerce
  • Digitalization in retail
  • Omnichannel and digital strategy

Local Experts

  • Leads BCG’s retail work in Europe
  • Category management
  • Pricing and promotions
  • Internationalization and market entry strategy

Featured Experts

  • Growth strategy and roadmap development
  • Large-scale change, from ideation, to testing, to rollout
  • Store operations, labor management and productivity, inventory, and in-stock improvement
  • Breakthrough customer service
  • BCG TURN—turnaround, restructuring, and transformation
  • Customer advocacy and retail-brand strategy
  • Leadership and talent development
  • Omnichannel retailing
Yeonhee Kim

Managing Director & Senior Partner


  • Consumer goods
  • Retail
  • Marketing and sales
  • Financial institutions
  • Leads BCG's Consumer practice in the Americas
  • Leads BCG's Retail sector in North America
  • Ominchannel and digital
  • E-commerce
  • Leads BCG's global work in retail transformation and reinvention
  • Transformation
  • Branding
  • Go-to-market strategy
  • Consumer und Retail einschließlich Luxus-Retail
  • Bekleidung und Mode
  • Kaufhäuser
  • Omnichannel und Digitalisierung
  • Retail strategies, growth, and portfolio management
  • Store format reinvention and new format development
  • Omnichannel and e-commerce
  • Retail organization
  • Einzelhandel und Konsumgüter
  • BCG TURN – Turnaround, Restrukturierung und Transformation
  • Umsatzkosten und Category Management
  • Organisationsgestaltung
  • Corporate portfolio strategy
  • Post-merger integration in retail and consumer
  • Value creation programs
  • Pricing and promotion effectiveness
  • Leads BCG's Consumer practice in Australia
  • Leads BCG's personalization topic in Asia-Pacific
  • Coleads BCG's analysis and go-to-market in rapidly developing economies (RDEs)
  • Business transformation in retail